Posts Tagged ‘Alphabet Inc.’

Affiliate_Search_Engine

Affiliate Search Engine

Affiliate Search Engine Programs

You can find an affiliate program almost anything nowadays — including affiliate search engine programs. Although the list has decreased greatly in the past years, there are still some search engines that give you, as an affiliate, a part of what they earn if you refer their service to others. These affiliate search engine programs are not offered by the big search engines such as Google, Bing, or Yahoo, but you might be able to get some commissions by promoting them. Many people are fed up with Google and all of their “unfair” rules and rule changes that happen overnight. And they could be looking for other options.

The most recognized search engine that offers an affiliate program is 7Search. It is also one of the few remaining. The 7Search affiliate program is a Pay-Per-Search program and it advertises over 14,000 participating affiliates. You can earn commissions in two ways: by installing a search box on your website, and then getting a commission when someone does a search, or through direct text links to search results. You make three and a half cents per search or 63 percent of the revenue share from all of your text links. You could also decide to accept a bit lower rate for each search that is performed in exchange for earning credits at the 7Searches mother company’s (Emergency24) banner exchange program. You get paid on your commissions every 3 months and you must have earned at least 25 dollars for your check to be sent out. Otherwise, your earnings accrue until you meet the 25 dollar mark.

In general, 7Search seems to be a popular choice for many marketers both for its PPC results and its affiliate programs. Claims from those who have used the PPC platform to advertise their sites and businesses are that their ads are getting viewed by a large, targeted market, and returns on investments are very impressive. Those who participate in the affiliate program also claim to earn a decent share and they do get paid on time.

When you sign up to be an affiliate, you get a search engine box that you can put into your website and when your usual visitors come in, they can easily use this box to do their next searches. When they do this, you make money since the box that you are given has its own code that is specific to you and your earnings. You will not be able to make a living off of this type of affiliate income, but it is something that you can use to enhance your current earnings. Will affiliate search engine programs come back into play again? Right now it seems that most traffic is still going through Google which is definitely at the forefront of PPC. But it’s hard to predict even what will happen with Google in the fast moving world of the web.

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How To Discover A Free Web Site Traffic Counter

If you’re looking for a free web site traffic counter, you really don’t have to look very far. There are many websites that provide this service to you.

If you’re not familiar with the basics of a free web site traffic counter, here’s just a brief explanation. You sign up for a free account, enter in your contact details or whatever other information required, and you are given a code which you can then paste into your website so that the program can retrieve the necessary data. If you want the number of website visitors to your site to also be shown to your web visitors, you can choose a code for that. And often times, you can choose a specific graphic of how you want the counter to appear. Or, if you don’t want that information shared (like in the instances of newer websites), then you can choose a code that will make it invisible.

Here are just a few of the traffic counters out there.

Let’s start with Google, for one. They offer a service called Google Analytics. Now this service is completely free if you are a Google Adwords customer and you’ve paid your bills. If you are not a Google Adwords customer, the service is free until you reach five million pageviews per month per account.

Stat Counter is another service which is offered for free until you reach one and a half million pageloads per month. The price then goes up from just nine dollars per month for 1.5 million to 7.5 million pageloads, 19 dollars for between 7.5 million and 15 million, and 29 dollars per month for over 15 million.

Free Stat Counter, as the name implies, is free. However, you do pay a price for that, if not in actual dollars. This service includes a sponsor link that is built into the code you display, so they generate revenue from advertising, but you might now want the sponsor information on your site.

Website Hit Counters offers a great variety of counter graphics to choose from, in all sizes, shapes and colors. This service also adds a sponsor into their code that either links back to Website Hit Counter’s website or the sponsor. This informative site also offers good resources, tips services, guides and information for webmaster.

Free Hits Counter is yet another free stat counter. This is a very basic site, with a few counter designs to choose from. Just plug in your site information and you are ready to go. This site is also free because the counters are sponsored by advertisers who receive a small link.

If you do decide to go for one of the free web site traffic counters, make sure that you do not alter the code (for example, to take out the sponsor link) as this violates their terms of service.

Making_The_Most_Of_Adsense_Google_Ads

Making The Most Of Adsense Google Ads

Can you really make money with Adsense Google ads? The answer is a definite “yes”. Many successful marketers attribute at least part of their success to this program. But their are a lot of people who don’t make money with Adsense as well. Why is that? One reason is that it is almost too easy to get started and have it up and running on your blog or website. That coupled with the fact that it’s absolutely free means that anyone and everyone can try it. This is both good and bad. Many of these people say that they are making no money or the amount they make is so little that it isn’t even worth it to use it. But their are a some very small tricks that you can apply when using Adsense Google ads that can make a significant, long-term difference. Here are just a few of them.

Remember that the size of your ads matter. Many new users go for a big banners at the top of bottom of your site. But you’ll see your conversions go up if you avoid that typical practice. The reason is because web users subconsciously expect ads to appear in certain formats and in certain places. If you can surprise these users by placing your ads in the unusual ways, you will be more likely to catch their attention and their clicks.

Match the color of your Adsense ads with the color of your website. Matching the color and borders in an inviting way will increase clicks. Or you can actually purposefully make your ads contrast to the rest of the site, making them even more noticeable. Either way, it is recommended that you keep the links for your ads in blue since that is the color that links are usually expected to be.

Also keep in mind that people are not actually going out looking for these ads. So bombarding them with ads will only annoy them. And it will be especially bothersome if your ads have little to do with the content of your site. Use your own judgment when deciding whether you have too many ads and if they complement your page or not. Don’t just throw in any ad that has little to do with what your website is all about. Make sure that you put in enough keyword research time and

Another little secret is that you don’t have to place your ads only on your blogs or websites. You can also use services that do the placement for you such as Hub Pages, Squidoo, Ezine articles, and more. These platforms place your Adsense Google ads for you and you still earn the profits. What could be easier? Following a few simple rules can really make a difference in how well you do with this program.

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Google Adwords Keyword Tool – Making It Work For You

The Google Adwords keyword tool is a very well known, and highly used, tool for many online marketers. Many people use it for more than just running Pay Per Click Adwords campaigns. You can use this tool to narrow down a list of great keywords for your article marketing and search engine optimization needs to name just two.

When it comes to search engines Google is definitely one of the ‘big boys’ and since they have so much traffic on their search engine every single day, it only stands to reason that you can get very comprehensive keyword lists from their keyword tool.

When you are starting your keyword search, no matter what you are doing with those keywords, it’s usually a good idea to start with a fairly broad phrase. Once you’ve gotten a list you can narrow down on some of those terms.

To illustrate, let’s say you’re doing a search for the term ‘dog toys’ you will get many results and these results will be things like ‘tough dog toys’ and ‘interactive dog toys’. Then you can pick a few of the broad results and narrow those down further.

Take the term ‘tough dog toys’. When you do a search for that term you’ll get even more, and more refined, results such as ‘indestructible dog toys’. You’ll also get other results that may or may not work for you. Things such as ‘dog treats’ or ‘dog beds’.

With the more ‘honed down’ phrases, you’ll notice that they don’t get as many searches monthly as the broader phrases. That’s ok. Actually, in some ways, that’s better. Unless you have a huge advertising budget it’s unlikely that you can afford the high bid prices for the broad term of ‘dog toys’. The estimated Cost Per Click (CPC) is likely to be higher.

When you start paying over one dollar per click, you had better have a very highly converting offer. If you can convert one out of every ten visitors into a paying customer and you get over $10 per sale that’s not bad. But if you have to spend $50 for one sale and you only make $10, that’s not good. You won’t be able to stay so upside down in your advertising and be profitable, let alone stay in business for long.

Remember though that the ‘estimated average cost per click’ is just that: an estimate. Google, and the other search engines, seem to love to make things as complicated as possible. They will use their own, and usually secret, parameters for determining how much an advertiser will pay per click.

Generally, if you have a high quality score you can pay less per click for a given keyword than your competitor who has a low quality score will pay for the same keyword. It’s complicated, I know. That’s the reason you need to make sure you fully understand the ins and outs of PPC before you dive into the deep end of the pool.

Even if you do know what you’re doing there will be some ‘tweaking’ that will need to be done to optimize your results. Make sure you have enough money to run your campaigns long enough to do the ‘tweaking’ and really get the most out of your adwords campaign and the Google Adwords keyword tool.

Local_Search_Engine_Marketing_For_Your_Business

Local Search Engine Marketing For Your Business

The days of merely adding, a Free Business Listing in your local, Google.com is over. Where this can be an effective marketing strategy for local business, as well as aid you in ranking well within Google Maps, you still have the option of adding Google Coupons which appear within your Business Listing within Google Maps and YouTube video as well as images.

The internet has many advantages for your Local Search marketing strategy:

Ensure that you explore as well as implement a more broad Local Search Marketing strategy even if you only have one business website ranking upon Google for your business. Take advantage of the internet while applying Local Search Marketing strategies.

Take advantage of the free tools offered by search engines to advertise your business:

No matter if you utilize a Local Search Marketing Expert or you perform these strategies yourself for your business, you will find that you can build upon a Business Listing. There are numerous free tools, which you can utilize while expanding your products and services. This will generate more leads while proving to be not only effective but cost efficient. You will find this measure is far more effective as compared to the Yellow Pages or other online directories.

Integration is the key:

You must understand that the Local Search does not replace your business website. You can however integrate your website with the Local Search while ensuring that any questions potential customers might have will be answered.

Customers have many questions about your business:

More times to none, customers will ask if your business is trustworthy. They will also request information pertaining to prices, which your business offers on your products and services; which you provide. Customers will also ask for recommendations of what will be most beneficial for their particular needs.

Bringing in new customers:

You will want to bring in new customers for your business. If you are successful in your Local Search Marketing strategy, you will find that it doesn’t take a rocket scientist to accomplish this; or does it? On the other hand, you will find that constructing a Local Search Marketing strategy does however require time as well as commitment. If you are finding yourself stretched too thin or you are confused on some of these tactics, you might want to consider hiring a Local Search Marketing Expert to aid you with your project.

Stay ahead of the game

Can you believe that the majority of small businesses do not have their own business website? Even though this is hard to believe it is a reality. Most local small businesses owners don’t have the knowledge or time for accomplishing this task; this is where you will be one-step ahead of your local competitors, with a Local Search Marketing campaign.

In utilizing a Local Search Marketing strategy, you will solve one of the largest challenges for most small businesses, who are needing to get ahead of their local competition.

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Will Paid Backlinks Help Your Search Engine Ranking

What are paid backlinks? Incoming links, to your site, are what all of the search engines use as a criteria to define whether your website is worth listing high in their results or not. So, in very basic terms, if you have a lot of backlinks, you will be ranked highly with the search engines (Google, Yahoo, MSN, etc).

A backlink is just a link from another website or web page to your website or your page. The reason that the search engines use this as a measuring tool is because they “feel” that if your site is worth being linked to by another site, then your site must be worthwhile. There is a lot more that could be said about that but again, in a nutshell, it all comes down to this: the more websites that you have linking to your website, and the better quality the links (meaning, the more relevant the links are to your website), the higher you will rank in the search engines.

But building links yourself is a tedious, long and continuous process. So, not too long ago, people were very comfortable with paying a service to provide them with a backlink. But it didn’t take Google too long to figure out that this was happening and paid linking services started being penalized.

So now the rules are different. Google does allow you to buy links but they will put your links through the ringer to make sure you follow their guidelines. What this means for you is that you’ve got to buy links from sites that do adhere to Google’s constantly changing guidelines. If you are buying backlinks just for traffic, you will be able to follow the google guidelines. But if you are buying them to increase the SEO of your sight, then you should probably hold on to your money since the search engines only allow no-follow links.

However, while paid backlinks may not be the way to go, there are a number of incoming link services that you can choose to use rather than just outright buying backlinks. These services will actually do the link-building work for you rather than just selling you the links. Different services offer different features so just make sure that you do the proper amount of research to establish those that are really working the right way and keeping one step ahead of the search engine rules and regulations.

While backlink services will not be cheap, they offer a great alternative to you spending an enormous amount of time trying to learn about backlink-building and then applying it to your business. Choosing the right service allows you to let the experts handle that aspect so that you can go on to other business building activities. There are several link-building services to choose from and the list will probably continue to grow as long as it is common knowledge that backlinks are necessary for high search engine ranking.

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3 Easy Ways To Generate Website Traffic

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.

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Adwords Account – How To Avoid The Nightmare

Unfortunately, when you’re a fairly small fish in a big pond you have to play by the rules or you will get kicked out of the pond. No where is this more true than when it comes to your adwords account. Google is one mighty big fish and what they say goes, period. If you want to advertise on their Pay Per Click (PPC) network you had better be prepared to play by their rules or they will ban you and that will be one less stream of traffic you’ll be able to rely on.

Google Adwords can provide you with a ton of very qualified traffic, and it can do it pretty quickly, but it’s not without it’s pitfalls. One of the things Google really looks for these days is a quality site. The days of mediocre sites is gone. Google expects, and demands, quality sites for their searchers. If you don’t deliver you’ll be gone, there won’t be a negotiation, you’ll just be gone.

Google doesn’t have to explain why you’ve been banned either, and they won’t, one day you’ll have a successful campaign and the next you’ll be done and so will a big portion of your traffic (which is one reason why you should never rely on just one source of traffic for your site).

In order to avoid this nightmare scenario, it’s important you don’t do anything that would put Google on high alert. Here are a few things to keep in mind:

1. Carefully read and follow the terms of service that Google spells out when you sign up for your account. one of the most important things to remember is that you can not direct link your ad to an affiliate offer. You must drive the traffic to your own website where you can then direct them to your affiliate offer.

That is probably one of the most common mistakes people make. They think that Google is so big they won’t notice, and they may not, for a while. But when they do you’ll be banned. It’s just not worth the risk. Put up a great blog.

2. Make sure that the website you send your traffic to has some truly quality content. Don’t just throw up some dumb blog or website with one article on it and expect that that will be ok, it won’t. Again, Google’s main concern is for their customers and,newsflash, that’s not you. It’s the people who search online. If Google doesn’t think that their searchers will get what they’re looking for when they visit your site, they will ban you.

Hey, I don’t mean to scare you, I’m just trying to point out that you have to be careful when you’re dealing with ‘The Big G’. They have their rules and they expect you to follow them. Don’t forget, you’re just a visitor in their kingdom and they expect you to carry your fair share of the weight and follow their rules. When you set up your
adwords account make sure you read, understand and follow all the rules to avoid the nightmare from ‘Big G’.