Posts Tagged ‘free tools’

Search_Engine_Ppc

Search Engine Ppc

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

Keyword_Search_Engine_Ranking

Keyword Search Engine Ranking

How to Get High Keyword Search Engine Ranking

How do you get a top keyword search engine ranking? There are different things that go into this but one of the main contributors to your success on this front is getting many incoming links to your website for the keywords that you are targeting. If you are just starting out with a new website, you need to do some research before you begin so that you can understand how you should construct your website. The first thing that you need to research are the keywords themselves. You can do this for free at the Google Adwords Keyword Resarch tool. Simply type in the main concept of your business and website and see what comes up. This free tool will show you the exact words that people are typing in when searching whatever product or service you are offering. You want to choose one of these keywords to use in the name of your site. And more research should be done on the validity of that keyword. You can use other free tools like WordTracker and the MSN commercial intent tool to get more information about just how much traffic is being generated for the keywords that you are analyzing and if the keyword offers commercial potential or not. Once you’ve identified a good keyword for your site, one that is both relevant, and offers enough traffic, register the name of your site with GoDaddy, NameCheap, or any of the other domain selling sites. If you have chosen a very general keyword, you will need to add a word or two in order to get the domain name. For example, if your site is about Bird Cages, the domain BirdCages.com will most likely not be available, so you will need to pick a name like BuyBirdCages.com, or BestBirdCages.com, etc.

Once you’ve got your keywords and name figured out, start developing the content of your site with those the keywords that you have researched and that people are searching for. Once you have some content up, you can then submit your site to the search engine directories to start you off with some backlinks which will raise your keyword search engine ranking. To submit your site, just include the name, a short description (using your main keyword) and the url, and place it within the right category of the search engine. You can submit your site to the major search engines, the minor search engines, and niche-related search engines that pertain to your site.

Next, you can post comments, which include a link back to your site, on blogs and forums in your industry. Also start bookmarking your site at some of the various bookmarking sites like Digg, StumbleUpon, etc. It also helps to write articles that include your keywords and link them back to your site, and to post them on sites like Hubpages.com, Squidoo.com, and EzineArticles.com.

These are just some of the ways that you can start getting a high keyword search engine ranking.

Local_Search_Engine_Marketing_For_Your_Business

Local Search Engine Marketing For Your Business

The days of merely adding, a Free Business Listing in your local, Google.com is over. Where this can be an effective marketing strategy for local business, as well as aid you in ranking well within Google Maps, you still have the option of adding Google Coupons which appear within your Business Listing within Google Maps and YouTube video as well as images.

The internet has many advantages for your Local Search marketing strategy:

Ensure that you explore as well as implement a more broad Local Search Marketing strategy even if you only have one business website ranking upon Google for your business. Take advantage of the internet while applying Local Search Marketing strategies.

Take advantage of the free tools offered by search engines to advertise your business:

No matter if you utilize a Local Search Marketing Expert or you perform these strategies yourself for your business, you will find that you can build upon a Business Listing. There are numerous free tools, which you can utilize while expanding your products and services. This will generate more leads while proving to be not only effective but cost efficient. You will find this measure is far more effective as compared to the Yellow Pages or other online directories.

Integration is the key:

You must understand that the Local Search does not replace your business website. You can however integrate your website with the Local Search while ensuring that any questions potential customers might have will be answered.

Customers have many questions about your business:

More times to none, customers will ask if your business is trustworthy. They will also request information pertaining to prices, which your business offers on your products and services; which you provide. Customers will also ask for recommendations of what will be most beneficial for their particular needs.

Bringing in new customers:

You will want to bring in new customers for your business. If you are successful in your Local Search Marketing strategy, you will find that it doesn’t take a rocket scientist to accomplish this; or does it? On the other hand, you will find that constructing a Local Search Marketing strategy does however require time as well as commitment. If you are finding yourself stretched too thin or you are confused on some of these tactics, you might want to consider hiring a Local Search Marketing Expert to aid you with your project.

Stay ahead of the game

Can you believe that the majority of small businesses do not have their own business website? Even though this is hard to believe it is a reality. Most local small businesses owners don’t have the knowledge or time for accomplishing this task; this is where you will be one-step ahead of your local competitors, with a Local Search Marketing campaign.

In utilizing a Local Search Marketing strategy, you will solve one of the largest challenges for most small businesses, who are needing to get ahead of their local competition.

Adwords_Keyword_Research_-_Get_It_Right_Or_Go_Broke

Adwords Keyword Research – Get It Right Or Go Broke

Adwords is the Pay Per Click (PPC) advertising option from Google. All the major search engines have their own version of PPC advertising. The basic concept is this: you place an ad that targets a specific keyword related to the product, service, or website you are trying to get traffic to. When someone types in that keyword into the search engine they will see ads at the top, bottom and sides of the results page (if you’ve done it properly one of those ads will be yours).

They will click on an ad and be taken to the website of whoever placed that ad. The advertiser will then be charged, hence the term pay per click. In order to make this work you need to choose the keywords you’re going to use carefully, and that’s where the adwords keyword research tool can come in handy.

Even if you’re not running a PPC campaign, you’ll still need a list of good keyword to use in all of your online marketing. Keywords are used in virtually every form of online advertising there is. They are needed for Search Engine Optimization (SEO), article marketing and PPC. So having access to a cutting edge keyword research is vital.

And who better to trust your searches to than the online giant, Google? The keyword tool is free to use. It’s also easy to use. Just type in the base keyword you want more information on.

For example, let’s say you are promoting dog grooming equipment. You would go to the keyword tool, type in ‘dog grooming equipment’ and let the results load. There are several fields you can either enable or disable. You can get information on the number of monthly searches, the estimated cost per click (CPC), the amount of competition to name just a few.

You will also see a list of hundreds of other keywords combination’s all derived from your base keyword search. I personally find that to be one of the biggest benefits of this tool Sometimes I just can’t think of all the word combinations that people might be searching for, so having this tool show me other possible keywords is extremely helpful.

Another neat thing you can do is to type in the URL of a website that sells the same types of products you do. You will see the results and you can get ideas of what keywords they are using, this is really helpful if a certain website is ranking well. It can give you a glimpse into what they’re doing with their SEO.

Make sure to focus more on 3, 4, and 5 words keyword phrases (long tail keywords) since they will get less competition. I know many people like to go out and target the one and two words keywords that get hundreds of thousands of monthly searches, but that is a waste of time. Unless you’re incredibly lucky you won’t be able to compete or get ranked for those keywords. You’re better off finding slightly less searched for terms that you may actually be able to get a ranking for.

Hey, take advantage of all the internet has to offer, that includes the many free tools that you can use to grow your business such as the Google Adwords keyword research tool.