Posts Tagged ‘keyword research tool’

Search_Engine_Ppc

Search Engine Ppc

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

Keyword_Marketing_Tool_-_Make_It_The_Right_One

Keyword Marketing Tool – Make It The Right One

To market your internet business successfully you need the right keyword research tool. Using the right keywords will do two things for you. They will direct people to your website and eventually make you more money. More people visiting your website, more people will buy what you are selling therefore make you more money.

Keywords are not the entire story though, start there and find good or even great keywords then create your website and optimize it for the search engines then submit it. If you have found good keywords to use then your website will be ranked higher on the search results page so when someone types that keyword into the search bar they will see your website, click through and hopefully make a purchase.

Sounds easy, right? Well, if you try to do this all on your own, you will soon find yourself lost and frustrated then you will probably give up. So, how do you get the right keywords to use for your search engine optimization? Use a good keyword marketing tool. You will save mounds of time and energy that you need to put to doing other things to optimize your website.

A good keyword tool will give you a list of keywords to choose from, will help you decide which keywords are unused or seldom used and which ones will work. Other aspects of keyword research that a good keyword tool will help you with are; how many other websites will you be competing with if you choose this or that keyword, SEO, or search engine optimization, and page rank.

Stay away from keywords that have too much competition. Even if they sound like a good fit, they will do you absolutely no good and may even keep you from getting ranked higher on the search engines. Make sure you choose keywords that describe your business exactly. If you can’t do that in one word, a better option may be a long-tail keyword. Long-tail keywords may narrow down the competition and if the long-tail keyword you choose has a high number of searches then you are probably going to be ranked high in the search engines.

Page rank will help you track what your page is doing on that search engine. This is one way to track how well your site is doing and if it stays ranked high on the search engine. If, for some reason, it does not stay ranked high, then you need to find better keywords and re-optimize your website.

Research is the best way to find what you are looking for. With so many tools out there you are bound to find the one to suit your needs the best. Find one that has it all or maybe two or three that, when used together, give you all you need. However you go about it, do not waste your valuable time trying to find keywords that will work on your own, use a keyword marketing tool.

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