Posts Tagged ‘Microsoft’

Search_Engine_Ppc

Search Engine Ppc

ToP Search Engine PPC Platforms

The most popular search engine PPC program is Google AdWords which reaches over 10 billion web pages and 100 different language versions. The benefits of using Google are its inexpensive start-up cost ($5 dollars) and the amount of traffic you will get which is far more than that of any of the other search engines. Google also provides you with its Google Analytics program which helps you with which keywords you should be targeting in your PPC ads, a website optimizer, which allows you to test different variations of your web pages to see which convert better, and step-by-step tutorials that take you through the whole process of setting up a Google Adwords campaign. Most experts agree that it is a good idea to start out with Google Adwords because of the low start-up fee and the heavy traffic. Although it is expensive for competitive terms, you can still get away with not bidding too much on the less competitive longer-tailed keywords.

The Yahoo Search Marketing search engine PPC platform started out named as GoTo, then changed to Overture, and finally ended up as what we know it today: Yahoo Search Marketing. Yahoo charges a $30.00 start-up fee but then offers you 25 dollars of free ads. Yahoo focuses on sponsored Search and reaches over 80% of active Internet users. You can also reach your market through online publishers, newsletters and emails. So, instead of your ad appearing only in search rankings it will also show up next to content like articles and product reviews that are related to your business. You can also reach a local audience by targeting ads specifically for your geographical area. Yahoo also offers certain upgrades like the Search Optimizer which can automatically manage your keyword bids, and the Marketing Console which tracks how effective your online campaigns are. Each of these are available for a monthly fee. Free tools include the Keyword Selector Tool and the View Bids Tool, as well as a PPC ROI calculator and CPM ROI Calculator.

Microsoft adCenter (Bing) is relatively new in the big names of search engine PPC but is very popular since it offers a large range of features, costs only $5 to sign up, and is targeted towards a buying market where the competition is not as high as Google and Yahoo, and so the amount you pay per click is lower. You can take advantage of the keyword research tool which gives you the past month’s searches for your keyword, other relevant keywords, and the present month’s traffic for those keywords. The tool also shows trends for each keyword.

It is generally recommended that, if you are new to PPC, you start with just one search engine (preferably Google Adwords), learn how that works, and then move on to others if you feel that it might be worth a try.

Excel At Email Promoting With These Great Tips

Marketing via email is the perfect way of keeping in contact with your customers on a regular basis, and also increasing your customer base. There are many ways to exploit email promoting for fun and profit, but those ways aren’t always obvious to new business owners. By the end of this article you should know more about how an marketing via email campaign can help your business.

Only send your emails to clients and people that you know. Emailing people who don’t know your nor your products can seem like spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.

You don’t want to send marketing emails to people who haven’t asked for them. If you send emails that are unsolicited, people will think you are a spammer. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

TIP! Do you want to be known as a spammer? People who receive your unsolicited marketing messages may report them as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.

Try not to overuse urgent language and phrases such as “Hurry!” or “Purchase immediately!” Don’t constantly send out emails that urge your subscribers to buy something. Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. Your subscribers will take notice of your methods, and will be more likely to make a purchase from you.

Before sending any emails, be sure to proofread them thoroughly. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.

Always get permission before contacting any customer via email. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

Do not send out unsolicited email messages. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. They won’t know who you are, and they won’t care what you’re selling. This uncertainty may cause your email to hit the trash immediately, wasting your time and the recipient’s.

Passive Feedback

You want every email campaign to have feedback that is passive as well as active. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is much more subtle and not noticeable to the reader. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.

Provide customers with some incentive in your emails to them. Your profits will increase if they feel that buying from you, through your emails, benefits them in some way. For example, you could provide them with free shipping on the orders they make that are over $50 if they simply click on one of your links or buy an item on your site.

Try using various kinds of resources and learning all you can about email marketing. You may find many books online and in libraries. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.

TIP! When researching email marketing, use as many resources as possible. Search online for information, or check out books from the library.

Give your promotions a personal touch by changing your usual format. If your marketing with email messages are typically in HTML format, then every once in a while, send out a message in plain text format. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

Try using some sort of call to action within your emails. Tell your audience what you expect from them. If links are included, make it highly visible to them with instructions on what to do next. Include these sections in the top and the bottom of your message.

When you use pre-header materials, it is easier for the reader to identify your material. Simply put, a preheader is the highlighted first line of email text. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.

Make sure you have permission from the subscriber before you send them emails. If you fire off unsolicited emails, the recipients are not likely to take you seriously. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.

TIP! Don’t send emails to subscribers without their consent. Spam emails will diminish your credibility within your customer base.

Test your emails across a variety of platforms for the most effective campaigns. You should test your emails on different platforms once you come up with a perfect design. An email will look much different when viewed in Gmail than it does in Microsoft Outlook, for example.

On the subscription form for your mailing list, inform potential customers of what kinds of messages you plan to send. Tell people how many and what kinds of messages they’re signing up to receive. That makes sure that new readers are not shocked by the content they receive, or the amount of email they get from you.

Marketing Via Email

Understand that the ultimate goal of an email marketing campaign is to generate more sales. This means that each email must make the readers close in terms of buying. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.

TIP! Keep in mind that the sole purpose of building an email list is to sell your wares. With that in mind, each email needs to be crafted to entice the reader to buy.

An important step for marketing via email novices is to do thorough proofreading of emails prior to distribution. It may seem like an obvious thing to do, but sometimes people forget to do it. It’s just email, right? You are wrong. Your marketing via email campaigns are an important component of your business, and they should be executed professionally and attractively.

As this article told you, marketing via email is one of the best ways to keep in contact with your customers, increasing your customer base at the same time. The advice provided herein can assist you in your foray into email promoting so that you can eventually master it.

You should know a lot more on the topic of email marketing

emails after reading this article. You can begin right away if you implement this information. Keep looking for more information and useful resources to keep progressing. You will soon see positive results.

Learn The Ins And Out Of Marketing With Email

Businesses are always looking for ways to lure more customers without affecting their bottom line too much. A great solution to this dilemma is an marketing with email campaign. If you haven’t heard about this Internet marketing technique for growing your business, keep reading. The following paragraphs light your path forward.

Do your best to keep your email message personal. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.

Be certain you send correspondence only to those eager to receive it. If you mail unknown recipients, your email may be perceived as spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They’re likely to delete your email, wasting everyone’s time.

TIP! Be certain you send correspondence only to those eager to receive it. Emailing random people is considered spam and could get you in trouble with your ISP or web host.

Utilize A/B testing to determine the most effective type of subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

Experiment with different formats for your email newsletters. Include important details and the latest information right at the beginning of your emails. However, it is important to experiment with different formats to see which ones are most effective. When you know which format works the best, stick with it. This helps your customers learn what they can expect from your business and where to find information that they are interested in.

Ensure you have the permission from the customer if you are going to send them any emails. If you’re sending out emails that are considered as spam, people may not take you very serious. You could lose customers and get reported for sending unwanted emails.

Have goals with your audience. Once your list has grown a little bit, try to entice your current readers to refer new readers. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. This is a straightforward, ground-up approach to growth.

TIP! Know who your audience is. After you have established a small reader base, try to get them to spread the word to their friends.

Always remember that you should be using email promoting to sell services and products. Every email that is sent should entice the readers to want to buy a product or service. Do this by creating emails that offer product information – new and old – as well as information on special discounts.

Having a easy-to-see link to unsubscribe is a good idea. Make it easy to find so that people feel comfortable about receiving your emails. All of your users should feel as if they have a choice, without feeling pressure from you.

Active Feedback

In order to increase your customers’ excitement when it comes to receiving emails, you should try providing special discounts and give limited-time promotions with your newsletters. This will make your customers want to refer their friends. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.

TIP! Make sure you include limited promotions and special offers in your newsletters; this will keep your customers interested and always on the lookout for future emails. This type of email marketing gives the readers value for participating, but it may also encourage them to refer their friends.

Use passive and active feedback to make your email promoting efforts stand out. Active feedback means things like customer opinions or suggestions. You should also use passive feedback, which is more subtle. Utilize software programs or tools to evaluate what links are used most frequently.

Give your customers some type of incentive in your emails. Customers are more likely to buy your products if you make it tempting to do so. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.

Occasionally mix your format up to add personality. Send out some email messages that are plain text and some that are in HTML format. If you write these well then you can actually provide a really intimate and simple message that can make people feel comfortable with looking at and purchasing your products.

You should use all types of resources, and learn as much as you possibly can concerning email marketing. You may find many books online and in libraries. Classes and workshops may be available locally as well, and it would be beneficial for you to attend some of these.

TIP! Educate yourself about email marketing using whatever tools necessary. Online books or articles will be greatly helpful.

Make sure every email you send contains a strong call to action. Subscribers should be aware of what you would like them to do, because you tell them flat out. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. You can repeat these sections by including them in both the top and bottom of your messages.

Make each email message you send out for business purposes somewhat personal. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. When you make the message come from someone like the President or CEO of the company you let people feel like they are cared about and give a lasting impression to your customers.

As you are now aware, any business can use marketing via email strategies to capture more consumers at a much cheaper cost than most other marketing campaigns. Marketing with email does not cost a lot so you should use it to your full advantage. Incorporate these tips into your overall marketing plan and you’ll begin to see positive results!

Proper branding of your business includes a good email marketing strategy. For this reason, it is important to create a template that incorporates your logo, and consistent formatting throughout all your marketing materials. This will foster instant recognition among your readers.

There is much you should know regarding email marketing

emails. While this piece should have helped you get a grasp on it, you must always keep your knowledge updated and fresh. Be on the lookout for new sources and the latest information to get a leg up.

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Hopefully, you are better informed regarding email marketing

emails now that you’ve had a chance to read this piece. Today can be the beginning of you becoming an expert on email marketing

emails if you use this information wisely. Continue to learn, while you implement what you already know. Soon you’ll have great results.

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In regards to email marketing

emails, it’s vital that you take many things into account. When you make good use of these tips and tricks, you are sure to gain greater understanding of email marketing

emails. Do not stop when you reach that, however, and keep learning what you are able to.

Search_Engine_Ranking_Tool

Search Engine Ranking Tool

The Search Engine Ranking Tool

If you are going to succeed in your online marketing, you’ll need a search engine ranking tool, or more than one. While a simple and appealing website is a good place to start, it won’t bring in any traffic for you unless you are optimizing it well in terms of content, keywords, and backlinks pointing from another website to yours. Any tool that can help you figure out your keywords, where and how often to place them in your site, or where and how to get backlinks, would be useful. Luckily there are many of them out there. The features and goals of each vary greatly as do the prices. Some of these tools are completely free or offer a free trial. Some charge a monthly membership. And others require a one-time payment.

The first search engine ranking tool that you need is one that deals with keyword research. If you’ve been involved in marketing your website for any time at all, you know that you need to write your content to revolve around certain keywords. Keywords are the terms that people are typing in on the Internet to find what you are selling. If you can use these exact same keywords in your website, you are starting off on the right foot. It is extremely easy to find the keywords that people are typing in — and it’s absolutely free. Just go to the Google Adwords Keyword Research Tool and type in a general term for your business to see what comes up. Other keyword research tools include Wordze, Keyword Discovery, and Wordtracker.

You’ll also want a tool that deals with web analytics. Basically, these types of tools give you data so that you can decide which keywords are working for you and which ones aren’t. Just some of these types of tools are Google Analytics, Google Website Optimizer, Microsoft Adcenter Analytics, Piwik, and Site Meter.

Next we get into the SEO software packages that you can put to use on your website. There are too many of these currently available to mention all of them. But some of the most popular include SEOElite, IBP Promoter, Web CEO, Total optimizer Pro, Weblink SEO, Solo SEO, SEO Studio, SEO Toolkit, and SEO Administrator. These software packages can help you put all of the SEO details together so that they flow and interact in a way that moves your sight up in ranking. Many of these tools also provide training about link-building strategies and other SEO aspects.

The last sort of search engine ranking tool falls under the miscellaneous category and includes things such as toolbars and browser extensions. Bookmarking tools might also fall under this category. SEO toolbars make finding information and analyzing it very easy. Just click the button and you are provided with the type of SEO information that you are looking for.

Create Modern, Sleek Emails Faster than Ever

Drag and drop email builder.

Email has changed quite a bit since AWeber sent its first automated message 20 years ago!

And as email marketing changes, the tools we use every day to create and send must change as well.

In continuing our mission to help creators, entrepreneurs, and small businesses connect with their audience in remarkable ways, we set out (with your help) to construct a better email builder.
Introducing your new email builder
Create modern, sleek emails faster than ever with the new Email Builder from AWeber.

brand new email builder

We asked users what they needed from an email builder. Our goal was simple: Develop an email-building experience that’s fast, intuitive, clean, and easy-to-use for our customers. You don’t need to know a lick of code, or be a graphic designer to send emails that look great on any device.

Using our new layouts.
Awesome new features and layouts
We did more than simply apply a “fresh coat of paint.” This new email builder is faster, smoother, and has a few new features.

The biggest change you’ll notice is the reconstruction of the canvas to match the three-column layout found in our automation platform, Campaigns.

You’ll also feel the difference when dragging and dropping elements into your email templates, and when reordering elements within the email. The experience of building an email is now more fluid and flexible.
Customize your preheader text
The most requested new feature is the ability to customize your preheader text!

The preheader text is the snippet of preview text that appears next to your subject line. It’ll look different on mobile devices and desktop clients.

Preview or preheader text

Customizing your pre-header text is a great way to encourage subscribers to open your messages.

Pro-tip: This field even accepts personalization snippets, so you can include your subscriber’s first name in the preheader text if you’ve collected it.
Improved “Share This” element
We’ve also revamped our “Share This” element, which allows your subscribers to share an archive link or custom link from your email to their social channels. Inviting your subscribers to share your email content is a great way to grow your list.

We’ve made it easier to adjust the style and size of your social sharing buttons.
Flexible new email layouts
With the rollout of the new builder, we’re also releasing 8 new email templates called layouts.

These layouts are a set of modern, unbranded email templates. Just add your own brand logo and colors. Save each customized layout as a new template for every occasion –– like announcements, personal letters, product reveals, etc.

Our new layouts!
Start building awesome emails today
With your new Drag & Drop Email Builder and sleek layouts, you’re now equipped to create modern emails in minutes.

Start using it today! Simply log in to your AWeber account and check it out.

On August 1, the new builder will become the default drag and drop email builder in AWeber, replacing our old version. We invite you to take this opportunity to use the builder with your own emails and give us valuable feedback to make any necessary improvements. Just click the “Share Feedback” button when viewing the new builder and let us know.

Let us know what we can improve so we can continue to build the tools you need to connect with your audience.

Haven’t tried AWeber yet? Get to it!

Access our brand new email builder, easy-to-use automation platform, hosted web-forms, and more with a free 30-day trial!

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