Posts Tagged ‘online marketers’

Importance_Of_Internet_Marketing_-_Propel_Your_Business_Upward

Importance Of Internet Marketing – Propel Your Business Upward

The importance of internet marketing cannot be overstated. Whether your business is online or off, grasping the concepts of marketing online will help you propel your business to ever higher levels. The good thing is that many of the techniques you can use online are very inexpensive, or even free, to use and they can be used whether your business is an online or offline business.

Having said that though don’t think that it’s all sweetness and light. Learning how to effectively harness the huge resources of the internet and put it to work for you will take a little time and practice and that should be step one.

Find a course that can teach you the basics of marketing online. Your first order of business will be to learn how to drive targeted traffic to your website. Without traffic, or customers, you won’t have any type of business for very long.

There are many ways of driving traffic to a website and many of them are completely free. For example, you can use article marketing to get extremely targeted visitors to your website… all for free. All you have to do is determine what keywords to target

(I’ll give you a hint, you want a keyword phrase that has at least 1,500 searches a month and no more than 15,000 competitors). Once you’ve got your keywords you just have to write an article and include those keywords three to five times in the article. Once it’s written you can submit the article to the article directories where it will be published for free.

As long as you follow the article directories terms of service you will get published. This isn’t like submitting a book to some New York publisher and getting turned down over and over again. Follow the rules and get published, it really is that easy.

Another great technique for getting a lot of very qualified visitors to your website for free is with search engine optimization or SEO. This is just a way of using carefully chosen keywords in the code of your website so the search engines can find your site. It’s really not that hard to do and you can do it yourself in most cases. Just take a little time to learn the basics and you’ll be good to go (you can learn more in depth techniques if you want, but the basics are all you need for now).

More and more online marketers are realizing the benefits of using a blog platform for their website, and you should too. This is an excellent way to get a high search engine ranking and it’s all because you can quickly and easily add new content to your blog. When you do this you will be rewarded by higher rankings because you are giving the search engines what they want, fresh content.

All of these techniques can help you drive traffic to your website, it doesn’t matter if your business is online or offline, you still need to know how to drive targeted traffic to your website and that’s the importance of internet marketing. Take some time to learn these techniques, or hire someone who does and will do it for you, and you can really improve your bottom line.

Keyword_Marketing_-_Will_Make_You_Or_Break_You

Keyword Marketing – Will Make You Or Break You

There is no such thing as overstating it; keyword marketing is the number 1 essential skill you must master if you want to make money online. Keywords and the traffic they generate are the life blood of any online business. Every business, whether it’s online or off, will need a steady stream of visitors to buy their products if that business is going to survive. Getting those customers can actually be very easy online, if you know what you’re doing.

Every search online originates with someone typing a word or phrase into the search bar of a search engine. It doesn’t matter if it’s Google, Yahoo, Bing, etc. every one will use this method to find a product or service online. As an online marketer you can use this knowledge to make a dramatic impact on the amount of exposure your website gets.

You can find the keywords that are ‘hot’ for your particular niche and then use those keywords in blog posts, articles, and even in the tags on your website to make your site stand out in the search engines for that keyword phrase.

To really make this process work you have to first start with the right keywords. Ideally, you’ll want to find a list of keywords that have a lot of monthly searches without a lot of competition. Now, there are a lot of theories as to how many searches a month constitutes ‘a lot’. Some will say that any keyword that gets at least 1,500 searches a month is a lot others say you need a lot more than that.

No matter which school of thought you graduated from one thing is clear: the more searches a keyword phrase gets the higher the competition will be and the harder it will be to rank for that particular keyword. That’s not to say that you shouldn’t try it (many online marketers really don’t know that much about using keywords effectively so you can rank well for a competitive keyword if you know what you’re doing).

The biggest favor you can do yourself is to learn the skills needed to fully optimize your keyword marketing strategy. Knowledge is power and no where is that more true than online. Learn the tricks to finding those keywords that will bring all the qualified customers to your offers that you can handle and you can make money for the rest of your life.

There are many keyword tools you can use to start your great keyword treasure and some of them are free. The most popular free keyword tool is the Google Keyword Tool. With this tool you can start with a broad search of a particular keyword and then drill down to find some less competitive keywords that you can use in your marketing efforts.

Please don’t set yourself up for failure by not taking the time to properly use keyword marketing techniques to drive a lot of very qualified traffic to your website. If you learn to do this you will never have to pay for traffic again.

Google_Adwords_Keyword_Tool_-_Making_It_Work_For_You

Google Adwords Keyword Tool – Making It Work For You

The Google Adwords keyword tool is a very well known, and highly used, tool for many online marketers. Many people use it for more than just running Pay Per Click Adwords campaigns. You can use this tool to narrow down a list of great keywords for your article marketing and search engine optimization needs to name just two.

When it comes to search engines Google is definitely one of the ‘big boys’ and since they have so much traffic on their search engine every single day, it only stands to reason that you can get very comprehensive keyword lists from their keyword tool.

When you are starting your keyword search, no matter what you are doing with those keywords, it’s usually a good idea to start with a fairly broad phrase. Once you’ve gotten a list you can narrow down on some of those terms.

To illustrate, let’s say you’re doing a search for the term ‘dog toys’ you will get many results and these results will be things like ‘tough dog toys’ and ‘interactive dog toys’. Then you can pick a few of the broad results and narrow those down further.

Take the term ‘tough dog toys’. When you do a search for that term you’ll get even more, and more refined, results such as ‘indestructible dog toys’. You’ll also get other results that may or may not work for you. Things such as ‘dog treats’ or ‘dog beds’.

With the more ‘honed down’ phrases, you’ll notice that they don’t get as many searches monthly as the broader phrases. That’s ok. Actually, in some ways, that’s better. Unless you have a huge advertising budget it’s unlikely that you can afford the high bid prices for the broad term of ‘dog toys’. The estimated Cost Per Click (CPC) is likely to be higher.

When you start paying over one dollar per click, you had better have a very highly converting offer. If you can convert one out of every ten visitors into a paying customer and you get over $10 per sale that’s not bad. But if you have to spend $50 for one sale and you only make $10, that’s not good. You won’t be able to stay so upside down in your advertising and be profitable, let alone stay in business for long.

Remember though that the ‘estimated average cost per click’ is just that: an estimate. Google, and the other search engines, seem to love to make things as complicated as possible. They will use their own, and usually secret, parameters for determining how much an advertiser will pay per click.

Generally, if you have a high quality score you can pay less per click for a given keyword than your competitor who has a low quality score will pay for the same keyword. It’s complicated, I know. That’s the reason you need to make sure you fully understand the ins and outs of PPC before you dive into the deep end of the pool.

Even if you do know what you’re doing there will be some ‘tweaking’ that will need to be done to optimize your results. Make sure you have enough money to run your campaigns long enough to do the ‘tweaking’ and really get the most out of your adwords campaign and the Google Adwords keyword tool.