Posts Tagged ‘products/services’


Where Do you Buy Internet Advertising

Internet advertising is a very broad term which encompasses hundreds of different methods, all designed to get you traffic and customers. There are many places that you can buy internet advertising: any of the search engines (with Pay Per Click – PPC – Advertising), on business websites that attract similar customers to your business, in E zines (online magazines), on paid classified advertising sites, and more.

Sometimes you don’t even need to buy internet advertising. You can do it for free on the social networking sites, forums that are relevant to your business or products/services or through article marketing.

But before you start advertising for free or otherwise, you need to first figure out who you are advertising to and what they are looking for. The more specific you can get about this, the more effective your advertising will be so you need to put in quite a bit of thought and research into this. Where can you find what people are looking for? One of the easiest ways is to do some keyword research. You can use many of the free keyword research tools to see exactly what people in your business area are typing into the search engines. You can then use these keywords in many of your online marketing and advertisements.

You can then go about designing your own internet advertising campaign or you can choose an agency or service to do one for you. Doing it on your own when first starting out may be long and tedious, but hiring someone to do the work for you can be expensive. If you decide to pay an agency, do some research on which one fits your needs best first. Also, it’s better if you can find someone who will actually explain their processes and methods to you–not a company that just takes care of it all for you. This is how you can start learning to make your ads more effective as well.

PPC ads are one form of paid online advertising and perhaps the most popular. These are the ads that you see on the right-hand side of your computer screen when you click a term in your search engine browser. The most popular search engines are Google, Yahoo and MSN, but there are hundreds more out there. With PPC advertising, you create an advertisement based on a keyword or keywords that people are searching for on the internet (after you’ve done your keyword research). You then pay the search engine each time someone clicks on your advertisement.

With E zine advertising, you choose an e zine that fits your target market and place ads within its newsletters. The prices of these ads depend on the size and quality of the e zine subscriber list.

Many business websites grant you the possibility to advertise on their sites as well. Again, prices here will vary.

When you buy internet advertising, you must also make sure that you are tracking which ads work and which ones don’t. This is the only way you can improve your traffic and conversions.


Network Marketing Mlm Home Business


Network Marketing MLM Home Business Basics

The network marketing MLM home business is just one of the many businesses you can start and run out of the comfort of your own home. Network marketing, otherwise known as MLM or multi-level marketing first emerged in the 1940’s when a few companies recognized that their sales representatives and customers mostly consisted of family members, friends, and relatives of other sales representatives, the reason being that these individuals received a discount on the products/services if they had connections in the company. And so the basic MLM business model was born. Since then, it has evolved to encompass thousands of businesses around the world, with varying structures and compensation plans. But the one aspect that makes an MLM an MLM is that there is no middle distributorship in the sales of the products/services offered. The products are sold strictly through independent distributors, not in stores or shops. The other aspect is that distributors are paid commissions on both the products/services that they sell, as well as the members that they can bring into the company to act as part of their sales force. The network marketing industry has suffered greatly due to the emerging of Ponzie and pyramid schemes at about the same time that network marketing was born. Ponzi and pyramid schemes are illegal operations that do not actually sell legitimate products or services. Rather, they only pay members on recruiting other members, so there is no real value being offered to anyone. The FTC is quick to clamp down on Ponzi and pyramid schemes today, and all new (and even long-term existing) MLM companies must go through rigorous scrutiny before they can be deemed legitimate in the eyes of the law.

There are several reasons that the network marketing MLM home business is so appealing. First of all, it requires very little investment to get started, and the distributor is then provided with varying levels (depending on the company) of marketing materials and support, as well as direct access to the product or service being offered. This makes it extremely easy for anyone to get started on their own business.

The next big draw to network marketing is that it can eventually lead to residual income. As you move up through the organization, you sell more products and/or services, and you recruit more members into your sales team. And you earn commissions and/or bonuses not only on the sales and recruits that you bring in, but also on the sales and recruits that your team members bring in. This means that you are earning money by not actually doing any extra work. And this offers huge appeal. Each MLM company offers different compensation plans, so the amounts and structure of payouts will vary greatly from company to company.

The network marketing MLM home business models is also praised by two of the most successful men in the world–Donald Trump and Robert Kiyosaki.

The Complete Guide to Brand Identity and Brand Design

Your brand’s identity is the sum total of controllable and uncontrollable elements, and frankly, there’s only so much you can really control when it comes to branding — you can spend a lot of time on your brand, design the elements you can control, try to form an identity for your brand, but ultimately, your customers (and your actions) decide what your brand is and what it means.

Creating a design for your brand identity is tough, but you cant create marketing and print materials, like the letterhead and business cards pictured here, without a consistent brand identity

That being said, you can either directly choose/design most of the elements of your brand, and you can influence the ones that you don’t have direct control over (like your customer’s perception of your brand).

Let’s explore all the elements of brand identity (note that there is some overlap here with designing your personal brand, but that a personal brand is ultimately a different animal and should be handled differently).

The Elements of Your Brand’s Identity

Here are the parts of your brand’s identity that you can design and control. Some of the items listed here are concrete, some are a bit more abstract, but ultimately, they all play a role.

Audience Elements of Your Brand Identity (Your Target Market)

Who you sell to (or want to sell to)
Why you want to sell to them
How you reach them (and how they’d like to be reached)
What words/designs/images/thoughts resonate with them or inspire them
How what you do (or want to do) aligns with them and their interests

Design Elements of Your Brand Identity

Your logo
The color palette, fonts, and shapes you use on any branded materials
The images you use on branded materials and their designs (for example, animations vs. realistic photography)

Communication Elements of Your Brand Identity

Your business’ name
Your slogan/tagline (a simple, catchy phrase/sentence that captures the essence of your business’ spirit)
Your mission statement (why your business was formed/exists and what you hope to accomplish)
Your vision statement (where you want your business to go and why)
Your communication style, including the specific language choices you make that differentiate you from the competition, which includes:

Use or avoidance of slang
Use or avoidance of contractions
Use or avoidance of industry terminology/buzzwords
The pronouns you use when you address the audience directly (you/yours) or indirectly (they/them/one)
Your tone (professional, personal, authoritative, conversational, confidential, etc.)

Interactive Elements of Your Brand Identity

Your emphasis on customer service (or a lack thereof)
How you/employees interact with customers

On the phone
In person

The advertising you subject your customers/potential customers to (essentially, how much you are selfish and annoy them vs. how much you try to help them)

How often you advertise to them
How much value your advertisements include
How often you simply send them useful, valuable information and avoid advertising products/services

How far you’re willing to go to keep customers happy and ensure they get what they expect

Qualitative Elements of Your Brand

The level of quality of your products/services and how well that aligns with your pricing (is the cost reasonable compared to the value?)
The absolute quality of your products/services (how your products/services compare, in terms of quality, to all your competitor’s products/services)
The absolute value of your products/services (are you the best buy?)
The relative overall value of your brand (while quality of products/services might be lower, if the information you convey through email marketing/branding/social media is much higher quality or there is a perceived higher quality because of association with, for example, a celebrity, the relative value of the brand is increased)

Perceptive Elements of Your Brand’s Identity

Your customers’ perception of your business
The public’s perception of your business (how do non-customers perceive your brand?)
Your customers’ experience of your business (what they actually get when they interact with you, as opposed to what they think or believe based on a review or their previous experience — are there “soft” elements of the brand that push people toward you, like a feeling that your brand is “cooler” or “more legitimate” than other brands with similar products/services)
The public’s experience of your business

Internal Elements of Your Brand’s Identity

Your emphasis (or lack thereof) on employee engagement
The benefits and pay you offer
Your investment in your employees (education, tools they need to do their jobs, amenities that make life at work/outside of work better)
The atmosphere you create

This is not a complete list, but when you’re creating a new brand (or examining an existing brand for flaws), you need to consider all of these elements and decide what you can influence and what you can’t.

Create the Identity of Your Brand Strategically

When designing a brand identity for your business, strategy is key — you need to think, from a very high level, about what your ultimate goal is for the business and how your branding should align with (and support) these goals.

A strategic process that includes research, audience evaluation, self reflection, and the ability to organize those things into a central visual and contextual theme ultimately results in a brand that resonates powerfully with the target audience and drives leads/sales.

Successful brands are successful because they spend the time necessary to create a strategy around their branding…

And they start with their target market, the audience for their products and services that ultimately decides whether they succeed or fail.

The Design of Your Brand Identity Should Start With An Evaluation of Your Audience

Before you make a logo, before you choose a color scheme, way before you even think about making a website, or writing your first bit of copy, you need to consider your audience.

At first, this might not make a whole lot of sense. Shouldn’t your brand be all about you and what you do?

To some extent yes—your brand needs to be authentically you. The best brand identity design springs from the ideals, beliefs, and character of their founders. They’re real, not a trumped up image of what they want you to think they are.

That being said, your business isn’t all about you (and you know that). You wouldn’t be at the point you’re at if you didn’t care about your customers and giving them the best product/service possible, so thinking about your audience, determining who your ideal customers are, who you want to attract, will help you shape your brand.

Great brands, classic brands, aren’t just well known: they resonate in the minds of their audience over months, years, and decades.

That connection between a brand and their customer is difficult to forge, but it ultimately flows from those elements discussed in the beginning and usually falls into one of the following categories:

A customer resonates with the aesthetics of your brand (especially important to design-heavy products/services, like the car industry and the fashion industry)
A customer resonates with the value you provide (basically, they love a good deal when they see it, and you provide that
A customer resonates with the ultimate quality of your product/service (they only want the best)
A customer resonates with the beliefs/mission/vision of the company (common with nonprofits — people only support those whose principles/values align with their own)
A customer resonates with the level of customer service they receive (you treat them the way they want to be treated, and concerns of value/quality/aesthetics drop)

When you achieve resonance with a customer, you’ve likely gotten a life-long customer (as long as you keep doing the same things that the customer resonated with in the first place).

Your Brand Identity Design Should Reflect Who You Are As A Business

Once you’ve fleshed out your audience persona and you know who you’re targeting, you can turn your sights to your business and what it represents. Remember, the more authentic you are, the better.

Be authentic. Be true. Be you, whoever you are, and you’ll resonate with your audience.

You want to reflect that in the design of your brand, in the identity you build.

This doesn’t just cover the logo—this covers every piece of marketing or business material your company has, so every bit of printed material, from your stationery and business cards to posters or brochures.

From every online opportunity for interaction to each individual webpage to a social media post, everything you put out there about your brand should consistently reflect the strategy you put together and should work toward the goal of developing that brand through the myriad channels listed above.

Consistency Is Key to Brand Success

If you’re consistent across the entire marketing and business materials spectrum, you’ll reinforce your brand’s image in the minds of your audience.

This idea of consistency applies to all your digital marketing as well — for example, making sure your social media accounts all have the same backgrounds and pictures, making sure your website has the same header and footer on each page, making sure your emails all have your logo.

However, consistency shouldn’t just show up in the aesthetics of your marketing materials — you need to offer a consistent level of quality for products/services, a consistent customer service experience, consistent messaging, consistent value.

Customers will fall in love with your brand for a reason, and there are many reasons available to them, each as unique as the customers themselves, but when you start changing who you are and what you do, it confuses people and runs them away from your brand.

You see this in music all the time. Many bands change their sound over time and alienate their original audience. Video game, TV, book, and movie series often struggle to maintain consistent aesthetics and message from one entry in a series to the next, and they lose fans along the way. The same line of thinking applies to your brand.

Start Creating Your Brand Identity With the Free Brand Persona Template

We’ve streamlined the process of designing your brand identity with a free brand persona template — click to learn more and download it free.

Check Out the Free Brand Persona Template


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13 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts.

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester? But wait … there’s more.

Lead nurturing campaigns aren’t the only type of email marketing automation you can use to get more out of your contacts database. Think about the contacts who are already your customers. Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. 

Click here to download our free beginner's guide to email marketing.

If you want to get more out of your contacts database, this post will give you some ideas for automated email workflows you can set up to engage and activate all different types of contacts in your database.

Setting Up Email Marketing Automation Workflows

If you hadn’t already guessed, email workflows need to be set up using marketing automation software. Different software providers will have different features and functionality, but the concept of marketing automation is pretty universal. 

If you’re using HubSpot’s Workflows App, for example, you can create personalized, automated email workflows that can get triggered in a number of different ways — when a contact gets added to a list, submits a form on your website, clicks a link in an email, views a page on your blog, clicks on one of your AdWords ads, or becomes a marketing qualified lead. 

You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more. That’s some pretty powerful stuff! 

automation software

And that’s just the beginning of what you can do with workflows. Workflows can also enable you to automate other actions besides email, such as setting or clearing a contact property value, updating a contact’s lifecycle stage, adding/removing a contact from a list, and other administrative tasks that allow for more targeted, effective marketing to your prospects and customers. But we’ll save all that for another post. 😉

Now let’s walk through some examples of automated email workflows you can set up to start getting more out of your contacts database and marketing automation tools.

13 Examples of Email Marketing Automation Workflows You Should Try
1) Topic Workflows
Main Triggers: Page Views or Content Offer Downloads

Create a workflow for each of the industry-related topics you create content about. So if, hypothetically, you’re a unicorn breeder whose main content topics include unicorn diets, unicorn gear, and unicorn boarding, you could bucket your content marketing offers (e.g. ebooks, webinars, kits, etc.) and blog posts by these topics, create an email workflow for each topic, and trigger the appropriate workflow when one of your contacts views a page or downloads an offer centered around that topic.

You can trigger a content download workflow based on a form submission from a tool like HubSpot’s free conversion tool, HubSpot Marketing Free. (HubSpot customers: You can add Lead Flows, HubSpot’s pop-up forms, as an add-on by following the instructions here. To trigger an automated workflow in HubSpot, you can use the “Lead Flow Submission” option as the starting condition.)

So if a contact downloaded your ebook called 10 Tips for a Balanced Unicorn Diet, your “unicorn diet” workflow would be triggered, sending that contact other helpful content, like blog posts about unicorn dietary tips.

2) Blog Subscriber Welcome Workflow 
Main Trigger: Subscription to Your Blog

Give your brand new blog subscribers a nice, warm welcome with a blog welcome email. You can use this email to thank contacts for subscribing, remind them what they’ll get out of reading your blog, review their subscription settings (and allow them to make adjustments), and promote your blog’s best-performing articles or other offers.

Get tips for creating a successful blog welcome email here, and learn more about optimizing welcome emails here.

3) New Customer Welcome/Training Workflow
Main Trigger: Lifecycle Stage

While we’re on the subject of warm welcomes, consider setting up a series of welcome emails when a contact converts into a paying customer, which you can trigger when a contact’s lifecycle stage gets updated to “customer.”

Not only is this a great way to kick off your new customer relationship on a positive note, but it can also keep your customers engaged after they buy. And if your product or service requires a little training on your customers’ part, use this workflow as an opportunity to introduce helpful training materials on an incremental basis.

4) Engaged Contact/Evangelist Workflow
Main Triggers: Visits, Clicks, or Form Submissions

Create a dynamic list (we call these Smart Lists in HubSpot’s Marketing Platform) that automatically updates to include contacts who are really engaged with you. To create this list, use trigger criteria such as a high threshold of visits to your website, clicks on your emails or social media posts, or form submissions. Then create an email workflow to leverage this list as a way to encourage evangelism of your top content in social media.

Because these contacts are highly engaged with you already, they’re more apt to share your top content. You can also consider adding list criteria to pull in contacts with a certain number of Twitter followers so you can leverage the power of those social media influencers in your database. 

5) Lead Nurturing Workflow
Main Trigger: Multiple Top-of-the-Funnel Conversion Events 

If a contact has downloaded several of your top-of-the-funnel marketing offers like ebooks and webinars, it might be a good sign they’re ready for a little bit more. Set up workflows that help to advance these contacts further down the funnel.

If the contact is a lead, try sending them emails containing more middle-of-the-funnel content that might upgrade them to a marketing qualified lead (MQL) or an opportunity in your sales process. This workflow could include content and web pages you’ve identified from an attribution report analysis as influential in converting leads into customers — perhaps content like customer success stories/case studies, free trial offers, or product demos. 

(Bonus: If you’re using HubSpot’s Workflows, you could set up a condition that automatically upgrades these leads to a new lifecycle stage as a result!)

6) Internal Sales Rep Notification Workflow
Main Triggers: Bottom-of-the-Funnel Page Views/Conversion Events

On any given website, there are certain page visits and conversion events that indicate product interest more so than others. First, identify these pages and conversion events using an attribution reporting tool like HubSpot’s. You’ll notice that, more often than not, the pages you unearth will be your pricing page, your product pages, etc. — pages contacts view when they’re truly evaluating your products or services.

Use workflows here to trigger an internal email notification to your sales rep informing them of these high-value activities. Using personalization, give the rep all the information they need about the lead in question, including relevant mid- and bottom-of-the-funnel content that they can send to the lead in their outreach email. This allows you to connect sales reps with the best possible leads at the right time.

7) Re-Engagement Workflow
Main Trigger: Inactive Contacts

Reawaken inactive contacts with a re-engagement workflow, enrolling contacts once they’ve met certain list criteria. For example, you could set conditions such as the length of time since their last form submission, website visit, or email click, triggering the email when it’s been a while since a contact last engaged with you.

In your workflow, try sending them an exclusive offer or coupon to get them excited about your company again. For more tips about launching an effective email re-engagement campaign, check out this post.

8) Event Workflow
Main Trigger: Registration or Attendance

Hosting a live, in-person event? Or maybe an online event, like a webinar? Use email workflows to automate your communication to event registrants and attendees before, during, and after the event.

For example, create a workflow that delivers important information registrants should know leading up to the event, such as hotel accommodations and agenda information for live events, or webinar log-in information for online events. When the event ends, set up a workflow that gives attendees online access to session slides and continues to nurture them with additional content or promotion for future events. 

9) Abandoned Shopping Cart Workflow
Main Trigger: Shopping Cart Abandonment

If you’re an ecommerce business, you’ll likely benefit from an abandoned shopping cart workflow. The concept here is simple: When someone adds an item to their online shopping cart but leaves your site without completing the purchase, you can trigger an email workflow that reminds them of their forgotten purchase and motivates them to complete the transaction by offering a special discount code or some other incentive to buy.

10) Upsell Workflow
Main Trigger: Past Purchases

Communication with your customers shouldn’t stop after they make a purchase. This is especially true if you sell a variety of different products and/or services. Use workflows as an opportunity to upgrade or upsell your existing customers, or sell them complementary products and services depending on what they’ve already purchased.

Create dynamically updating lists of contacts who purchase a certain product — or combination of products — and create workflows aimed at recommending other products/services or encouraging upsells or add-ons.

11) Customer Happiness Workflow
Main Trigger: High or Low NPS Scores

If you administer regular Net Promoter surveys of your customer base, you can use customers’ Net Promoter Scores as a property to trigger workflows.

Simply determine what your ideal customer happiness score is, and use that as the threshold for your dynamic list of happy customers. Then trigger a workflow for customers with “happy” scores and reward them with exclusive content, offers, or discounts.

Trigger a different workflow for your “unhappy” customers that includes content/offers aimed at helping to improve their happiness. We’ll give you a few bonus points if you segment those unhappy customers by the reasons they’re unhappy, and send them even more targeted workflows aimed at addressing the issues that are making them so grumpy.

12) Customer Success/Engagement Workflow
Main Triggers: Success Metrics or Product Usage

If you keep track of customer success metrics, you have a prime workflow opportunity on your hands. For example, if you’re trying to build up your arsenal of customer case studies, you could automatically trigger an email that asks customers if they’d be interesting in being featured as a success story once certain customer success metrics were met.

Furthermore, if you keep track of customers’ product adoption or feature usage, you could trigger a workflow for users who are exhibiting low product engagement, providing resources that educate and train them on how to use the product features they’re not taking advantage of.

13) Upcoming Purchase Reminder Workflow
Main Trigger: Purchases Made on a Cycle

Does your contacts database include customers who typically purchase on a cycle? Enter those people into a workflow that gets triggered when they make a purchase.

For instance, let’s say you sell eye care products, and a customer purchases a six-month supply of prescription contacts. Enroll that customer into a workflow that sends them an automated email five months later as a reminder that their six-month supply is about to run out, and it might be time to order a new batch of contacts.

What other automated email workflow ideas would you add to this list?

Editor’s Note: This post was originally published in September 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Free Download Beginner’s Guide to Email Marketing

Free Download Beginner’s Guide to Email Marketing


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100+ Internet Marketing Concepts Simplified So Even Your Granny Can Understand Them

advertising etc.Hey newbie, I can feel your pain.

I know how it feels when everyone’s using terminologies and throwing around abbreviations that you’ve no idea about.

CTA, PPC, CPM, skyscraper technique, tripwire, lead magnet, PBN, DA, PA, DR.


It can all look really complex and overwhelming.

But it really isn’t so difficult.

In fact, there’s nothing complex about internet marketing.

It’s the same marketing principles applied using the internet.

People like to make things complex because it makes them look intelligent.

But I’m here to change that.

In this post, I’ll simplify more than 100 internet marketing concepts for you.

Without going into the details, I’ll explain them in 2-3 sentences so that you, and even your granny, have a good idea of what they really are.

You can, of course, go into the details of each concept as much as you want because there’s so much written about all of them on the internet.

But here, I’ll keep it short, sweet and simple.

Because that’s what marketing really is.


What You’ll Learn In This Post

What the most commonly used internet marketing acronyms actually mean
Why many apparently difficult marketing concepts are actually very simple.
Why the word ‘expert’ doesn’t mean what you think.


To discover 200+ profitable niche markets click the image below now…



The Most Commonly Used Online Marketing Terminologies

Online marketing is a vast field with lots of different specialized areas. Each area or category has its own set of terminologies that can only be understood when you know the right context.

To make it easier for you to understand, I’ve divided the terminologies into different categories.

Here you go.


The Basics of Internet Marketing


Online/Internet/Digital Marketing

These are interchangeable terminologies with more or less the same meaning. Online marketing simply means marketing a product, a service or a business using the internet and the tools available on it (websites, search engines, social media, advertising etc.) to reach a certain target audience.



Source: Visually


Domain Name (

This is the address of a website’s homepage on the internet just like buildings and houses have addresses in the real world.


Website Hosting

Your website needs a dedicated space on the internet where it can store files and data. Website hosting companies give you that space for a monthly or annual rent. For example, NicheHacks uses the web hosting services of Wpengine. Before that, we used BlueHost.



It’s an online page or group of pages under the same domain name or website address.



Technically, a blog is also a website which is why the term was coined from “web log” However, blogs are dedicated for articles only and are usually used as a separate section of a website.



A Content Management System (CMS) is an online application or software that makes it easy for users to create and manage online content without the need for complex coding skills.



WordPress is the world’s most popular content management system (CMS) used by more than 30% of the websites on the internet including NicheHacks.



It’s a small and well-defined market segment with a common problem. For example, Health & Fitness is an industry and health & fitness for heart patients in the U.S is a niche. Got it?


Niche Marketing

Targeting a specific niche in your marketing activities and making a profit by solving the problems of that niche with genuinely useful products/services.


Digital Nomad

A tech-savvy location independent professional who can work from anywhere in the world while traveling full-time.

Here are some of the key attributes of a digital nomad


health & fitness

Source: DesignTaxi




Professionals who work with multiple clients at the same time by trading time for money without a fixed employment contract. Their relationship with a client ends when a project is completed.


Internet marketing

Source: Due



Affiliate Marketing Terminologies



In internet marketing terms, an advertiser is a product owner who pays third-party platforms or other websites to run product advertisements and promotions.


Affiliate Marketer/Publisher

An affiliate marketer promotes products of other advertisers and earns a commission (a percentage of the product’s price) on every sale.


Affiliate Marketing

Marketing the products of other retailers to people who need them and earning a commission on every sale.


Affiliate Network

An affiliate network connects advertisers with affiliate marketers. Advertisers list their products on affiliate networks to attract relevant affiliate marketers who can promote them to the end customers.

This infographic will help you understand the whole concept of affiliate marketing and the relationship between different stakeholders.


internet marketing acronyms

Source: PepperJam


CPA Marketing

Cost Per Action (CPA) is an advertising type in which a marketer is paid only when a customer clicks on his ad and performs a certain action (defined by the advertiser).


internet marketing concepts

Source: Backlinko


CPC Marketing

Cost Per Click (CPC) is an advertising type in which a marketer is paid as soon as a user clicks on his ad. Google Adsense is a prime example of CPC marketing.



In the real world, an expert is someone who has total command over a subject. In online marketing, however, anyone who knows more than his target audience is an expert.


Product Review Site

A site that publishes detailed product reviews to simplify the purchase decision for prospective buyers, and earns a commission on every sale.

Here’s an example


Internet Marketing Concepts Simplified


Price Comparison Site

A site that lists and compares the prices of similar products and services, and makes a commission by helping prospective buyers choose the best deal.

Skyscanner is a good example of a successful price comparison site.

online application


Coupon Site

These sites list exclusive discount coupons of different products and services and make a commission when someone uses their coupons to make a purchase.


Online Marketing Terminologies Online marketing


Digital Product

An eBook, a video course, an email course, an online tool or any other downloadable digital resource that customers can buy and use online.


Membership Site

A site that offers tools, services, information products or any other kind of product for a fixed monthly/annual subscription fee. NicheHacks Insider is a classic example of a membership site.



Minimum Viable Product (MVP) is a basic version of a bigger product vision which still fulfills the core customer need and validates the product idea.


Physical Product

Real world word products sold in bricks and mortar stores.


To discover 200+ profitable niche markets click the image below now…



Content Marketing Terminologies



Content most commonly refers to the text content of a web page (although videos, images and audio files are also considered as web content)


Content Marketing

Publishing and promoting online content that creates interest in a brand’s product or services and results in customer loyalty and increased sales.


High-Quality Content

Genuinely useful content that solves a specific problem of the target audience and offers detailed and actionable knowledge backed by data evidence.


Scannable Content

Content that is broken down into smaller paragraphs and headings.


Online/Internet/Digital Marketing

Source: TwelveSkip


Expert Round-Up

A single article with quotes and interviews from multiple experts of an industry on a specific topic. Here’s an example.


List Post

An article with a list of actions/items on a specific topic.


Evergreen Content

Content that always remains relevant and is not time-sensitive.


Skyscraper Technique

Finding the best content on a topic in terms of traffic and social shares, and creating a MUCH better version of it for your own blog. The term was coined by Brian Dean.






Headlines that use sensationalism and curiosity to attract clicks and traffic.

Viral Nova is a great example of how clickbait headlines work



Landing Page

In internet marketing terminology, a landing page is specifically designed to convert visitors, from a marketing campaign, into subscribers or customers.


Call To Action (CTA)

In marketing, a call to action (CTA) is an instruction (in the form of a link or simple text) designed to trigger certain action by the users. Buttons and text like “Subscribe Now”, “Buy Now”, Call Now” are examples of CTAs.


web log




Publishing articles on a blog about a certain topic.



Video Blogging (Vlogging) means publishing videos about a certain topic on a blog, a YouTube channel or any other platform.





A-List Bloggers/Marketers

The top and the most widely followed bloggers in a niche.



An influencer is someone who has a dedicated following on the internet and whose opinions impact the decisions of the masses.

Source: Brighton



Your group of dedicated followers on the web who consider you an expert


Influencer Outreach

Reaching out to the top influencers in a niche via email or social media to build relationships and to seek their help in promoting relevant content to their audiences.



A content marketing technique to attract more traffic by publishing content based on popular and trending news stories.



An interactive video seminar conducted for a large audience on the internet.



A digital audio file (usually an interview or a program) that users can listen and subscribe to.


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SEO Terminologies


Search Engine Optimization (SEO)

SEO is the process of increasing a website’s search rankings mainly by creating high-quality content and acquiring backlinks from other authority websites through outreach.



Source: AlligatorMedia


Duplicate Content

Any content that is already present on the internet and is published again in more or less the same form.


Unique Content

Content that has not been published on the internet in that particular form.



Google’s automatic robots that explore the internet to find and index new content.


Search Index

The list of websites, web pages and content that has been crawled by Google crawlers.


Organic Search Traffic

The traffic that comes from search engines as a result of a user’s search query.


Bounce Rate

The percentage of a website’s traffic that leaves immediately after landing on one of its pages.


Returning Traffic

The percentage of visitors to a website with more than 1 visit.


Avg. Session Duration

The average time users spend on a website or a web page.





Google Search Algorithm

It’s an automatic program/process which ensures that all the websites in Google’s search index are ranked against different keywords based on Google’s search guidelines.


Google Algorithmic Penalty

When a website violates Google’s search guidelines and rules, Google’s search algorithms automatically penalize it and decrease its search ranking.


Google Manual Penalty

A manual penalty occurs when a human reviewer in Google determines that your website has violated Google’s search guidelines.


Search Keywords

The words people use to find content on Google Search.


health & fitness


Keyword Research 

The process of finding high traffic keywords to target in an SEO campaign.


Long-Tail Keywords

A search query with more than 3 keywords.


Keyword Stuffing

The malpractice of using search keywords excessively and unnecessarily in a piece of content to get higher search rankings.


LSI Keyword

Keywords that are closely related to your target keyword.



A link to your website from another site. Google considers every backlink as a vote of confidence for your site.


Internet marketing

Source: Moz


Link Juice

The SEO value transferred through a backlink.


No-Follow Link

A backlink with a ‘no-follow’ HTML tag means it has no SEO value for the site receiving the link.


Link Building

The process of acquiring backlinks from different websites and platforms to a particular web page.


Anchor Text

The text content of a hyperlink.


Alternate Text

Alt-Text is used to describe images to search engines.


Domain Authority

It’s a common SEO score developed by MOZ to determine the SEO strength of a domain name.


Domain Age

The number of years a domain name has been active.


Expired Domain

A domain name that was previously active but not in use anymore.


Black Hat SEO

Aggressive SEO strategies that violate Google’s search guidelines.


White Hat SEO

SEO strategies that are in line with Google’s guidelines.


Gray Hat SEO

SEO strategies that aren’t clearly defined by Google’s search guidelines and focus more on manipulating search algorithms.


internet marketing acronyms

Source: NeilPatel


Private Blog Network (PBN)

It’s a black hat SEO technique which uses a hidden network of blogs owned by the same entity built for the purpose of increasing search authority and to build links pointing to a particular web page.


Search Engine Marketing (SEM)

The process of getting visitors from search engines by using paid advertisements.


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Social Media Marketing Terminologies


Social Media Marketing

Acquiring traffic or creating awareness about a brand, a website, or a piece of content by using social media.


Social Media Engagement

The number of times users have liked, shared or responded to a social media post.


Facebook Marketing

Using paid advertisements for promotional activities on Facebook.


Retargeting Pixel

A piece of code on your website that allows you to show advertisements to anyone who has visited your website in a defined time period.


Internet Marketing Concepts Simplified

Source: SocialMediaToday


Twitter Chat

A public conversation on Twitter around a unique hashtag.


Social Proof

A public show of confidence in a product or service in the form of testimonials, case studies, usage stats, or social media comments.

Here’s an example.

online application

Source: Kissmetrics


Social Media Trend

The most popular topics being discussed on social media



Ah, those dirty trolls! In internet marketing terms, a troll is someone who deliberately makes provocative social media posts about someone to distract them from something or to get an angry response.



An article, a video, or any other form of online content that is shared rapidly on social media.



Email Marketing Terminologies


Email List Building

The process of persuading people to willingly join your email list so that you can send them marketing and sales content in future.


Permission Based Marketing

Seeking permission from users before adding them to an email list and sending them marketing and sales messages. This is usually done using lead magnets and double opt-ins.


Email Autoresponder

Series of automated emails that are sent on fixed intervals or based on certain predefined conditions.


Opt-in Box

Email subscription box where users enter their email address and name to join an email list.

Here’s an example


Online Marketing Terminologies Online marketing

Source: Constant Contact



A user who has willingly subscribed to your email list.



A subscriber who has shown interest in your product by downloading a lead magnet or by engaging actively with your content.



Someone who has paid to use your product.


Return Customer

A customer who has purchased from you in the past as well.


Marketing Funnel

An email marketing process that involves multiple stages to turn visitors into subscribers, subscribers into leads, leads into customers, and customers into returning customers.


online page

Source: ConvertKit



Lifetime Value (LTV) refers to the average amount of money you can make from a single customer while they remain subscribed to your product/services.


Lead Magnet

A free high-value resource (usually an eBook, a video, or an email course) that solves an immediate problem of your audience and which they can download for free by entering their email address.



A high-value product offered to your subscribers at a discounted rate immediately after they join your email list to turn them into buyers.


Lead Nurturing

It is the process of building a relationship with your subscribers through continuous interaction and messaging and to build credibility with them so that they’re easier to convert into customers.


Conversion Rate

In internet marketing terms, the conversion rate is the percentage of people that convert from one stage of the marketing funnel to another. For example, conversion from a visitor into a subscriber, subscriber into a lead, lead into a customer.


Conversion Rate Optimization

The process of changing different aspects of the sales funnel to improve conversion rate.


A/B testing

Testing two different varieties of emails or landing pages to see which one has a higher user engagement rate.



eCommerce Terminologies



Electronic Commerce (eCommerce) refers to commercial transaction n the internet. In simpler words, it’s the buying and selling of products or services on the internet.


Business to Business (B2B)

A transaction in which one business sells products or services to another business


Business to Consumer (B2C)

A transaction in which a business sells directly to a consumer


Payment Gateway

The platform that processes online payments for an eCommerce website


Shopping Cart

A virtual cart in which all the ready-to-be-purchased products of a consumer are saved.


Abandonment Rate

The percentage of users who abandon an online transaction after adding products to their shopping cart.


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You want more?

Of course, you do

Because these terminologies keep coming up all the time.

Which is why we’ll keep updating this list from time to time.

For now, though, let no jargon-monster intimidate you ever again.

And do let me know if the comments if there are any other internet marketing concepts of terminologies you need to know about.

The post 100+ Internet Marketing Concepts Simplified So Even Your Granny Can Understand Them appeared first on NicheHacks.

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