Posts Tagged ‘small’

Are You Embarrassed by Your Video Marketing Efforts? Don’t Miss This Virtual Conference

How to Create Professional Video Ads with Zero Knowhow

If you are using video as part of your marketing strategy, #CouchCon wants you to pull up a chair and join the virtual conference on Tuesday, August 14, 2018.

You will learn how to optimize video marketing with experts from Wistia, HubSpot, LinkedIn, Unbounce, Buffer and others.

The conversation will include Wistia CEO Chris Savage, who will discuss new ways you should think about video, the marketing funnel and opportunities you might be missing out on.

The virtual conference will also cover conversion optimization, email marketing, social media, content strategy and more.

So make sure to click the register button and get your favorite couch, desk or lounge chair ready.

Register Now

Featured Events, Contests and Awards

CouchCon by Wistia: The Free Virtual Deep-Dive into MarketingCouchCon by Wistia: The Free Virtual Deep-Dive into Marketing
August 14, 2018, Online

Save your seat for CouchCon – a virtual conference on all things video marketing. Wistia’s lined up 13 industry leaders who’ve used video to solve some of their biggest marketing challenges and are eager to share how you can do the same. From creating successful video campaigns to engaging with your audience, each session is designed to help provide marketers like you with advanced techniques to take your video marketing game to the next level. Whether you’re watching CouchCon from your living room, the local coffee shop, or the office, it’s all completely free. That means you can get access to all sorts of awesome video marketing content without spending a penny or leaving your couch! Join thousands of other marketers and register today.

WEBINAR August 15, 2PM ET (11AM PT): How Mobile Ate the Web - and 7 Ways Small Businesses Can Capitalize WEBINAR August 15, 2PM ET (11AM PT): How Mobile Ate the Web – and 7 Ways Small Businesses Can Capitalize
August 15, 2018, Online

Browsing via mobile devices has overtaken and now exceeds desktop computer browsing. Sadly, most marketers and business owners still look at their company web presence using desktop devices – but that’s not what most of their visitors are seeing! Visitors are seeing it through mobile devices. In this webinar we’ll explore how users find and get to businesses using mobile devices. We’ll look at the latest trends, and whether your business needs them or should ignore them, including:
AMP (accelerated mobile pages), progressive Web apps vs true mobile apps, mobile templates vs responsive websites, the search engine “knowledge panel” for your business, the mobile-first Google index, leveraging third party reviews and their impact on mobile visitors, and much more. Join us on August 15, 2PM ET (11AM PT) by registering today!

Growth & Success ConGrowth & Success Con
September 17, 2018, Online

This small business virtual conference is dedicated to supporting entrepreneurs at all stages who are stuck in the daily grind of building their businesses and struggle to get solid advice and guidance. An amazing panel of experts in various disciplines and business coaches will share tips & tricks on topics including Growth, Marketing, Management & Business Building for Success. Register today!

More Events

NEW YORK FINTECH WEEK 2018
July 31, 2018, New York, United States
Online Small Business Skills Summit
August 06, 2018, Online
2018 #FlipMyFunnel B2B Marketing and Sales Conference
August 08, 2018, Online
Small Business Expo 2018 – SAN FRANCISCO
August 09, 2018, San Mateo, United States
CapCon 2018
August 11, 2018, Newport News, Virginia
SILICON VALLEY FINTECH WEEK 2018
August 13, 2018, Online
Nashville Lifestyles Women in Business
August 14, 2018, Nashville, Tennessee
IoT Forum on Logistics
August 16, 2018, East Palo Alto, CA
TECHSPO Singapore 2018
August 19, 2018, Singapore, Singapore
National Ergonomics Conference and ErgoExpo – August 2018 – Paris Las Vegas
August 21, 2018, Las Vegas, USA
TECHSPO Sydney 2018
August 22, 2018, Sydney, Sydney
DigiMarCon New Zealand 2018 – Digital Marketing Conference
August 22, 2018, Sydney, NSW
DigiMarCon Australia 2018 – Digital Marketing Conference
August 22, 2018, Sydney, Australia
Culture Talk: Culture and Cultural Identity
August 23, 2018, Online
The Sales Development Conference San Francisco August 30th 2018 Tenbound
August 30, 2018, San Francisco, California
TECHSPO London 2018
September 05, 2018, London, NSW
DigiMarCon Europe 2018 – Digital Marketing Conference
September 05, 2018, London, United Kingdom
DigiMarCon UK 2018 – Digital Marketing Conference
September 05, 2018, London, London
HR Technology Conference and Exposition
September 11, 2018, Online
DigiMarCon India 2018 – Digital Marketing Conference
September 19, 2018, Online

More Contests

Public Vote to Crown America’s Most Unique Small Business Underway
November 08, 2018,

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: Shutterstock

This article, “Are You Embarrassed by Your Video Marketing Efforts? Don’t Miss This Virtual Conference” was first published on Small Business Trends

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10 Expert Tips for Communicating with Current and New Customers

Anne Ackroyd

Communicating with customers is a key part of any marketing strategy. But it’s not just about marketing to new customers. Your strategy should also focus on retaining current customers and turning them into enthusiastic brand advocates. Here are some expert tips from members of the online small business community to help you shape your strategy.

Structure Your Email Program to Retain Customers

Email marketing is often more about cultivating repeat business than about gaining new customers. So your messages should be tailored toward retaining customers. In this Marketing Land post, Sam Welch offers some tips for structuring an email program to achieve this goal.

Increase Profits by Focusing on Customer Retention Strategies

Many businesses focus on acquiring new customers in order to grow. While new customers are important, you do need to be careful of not neglecting the ones you’ve already cultivated. Here are some tips for increasing profits by focusing on customer retention from Neil Patel of Quick Sprout.

Develop an Effective Product Launch Strategy

When you launch a new product, you need an effective communication strategy to get the word out to your current customers and potential new ones. Here are some insights from Chris London on the Pixel Productions blog on the subject. Then check out the BizSugar community to see what members are saying.

Find the Missing Link in Your Lead Generation Strategy

If you’re working to increase sales by generating new leads, it’s important to cover every step of the process. But there’s one area where some marketers tend to overlook or make mistakes. You can learn more in this DIY Marketers post by Ivana Taylor.

Learn How to Change Your Paid Social Media Activities

If you’re investing actual dollars into your social media campaigns, you want to be extra sure that your investment is making an impact. So it can help to keep up with trends and changes as they happen. Read this Prepare 1 post by Blair Evan Ball to learn more about this concept and what other businesses are doing.

Send the Right Message with Your Data

Lots of businesses are using data to personalize their marketing messages. However, sometimes making decisions or automating things based purely on cold data can send the wrong message to consumers. Jill Kourtis shares an example and discusses further in this Target Marketing post.

Perform Better in Personalized Search

Search engines are delivering results that are more personalized than ever. So as a business, this gives you an opportunity to show up with the most relevant possible consumers. But you might need to make some changes in order to achieve this goal. Here are some tips for performing better in personalized searches from Aleh Barysevich of Search Engine Journal.

Turn Fans into Brand Champions

It’s not enough to just get people to like your brand. If you want to succeed, you need to actually get people to be enthusiastic about purchasing from you and sharing your message. In this Social Media Examiner post, Anne Ackroyd details how you can do just that.

Don’t Limit Your Competitive Efforts with These Myths

The things you believe can make a major impact on how you run your business. So if you fall for certain myths or falsehoods, it could harm your business in a completely unnecessary way. In this Startup Professionals Musings post, Martin Zwilling explains some of the myths you shouldn’t fall for. And BizSugar members shared thoughts on the post here.

Save Your Small Business with Technology

Technology can make an impact on seemingly every facet of your business. But some companies still tend to overlook some of its uses. In this post on the Smallbiztechnology.com blog, Megan Totka details a few of the ways that new tech can really save your business.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: [email protected]

Photo via Shutterstock

This article, “10 Expert Tips for Communicating with Current and New Customers” was first published on Small Business Trends

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