Posts Tagged ‘Software – NEC’

Podcast Ep. 102: On ‘Failing’ (Why Are You Still Single? Why Aren’t You More Successful?)

Sometimes we want one step to cover off all steps. Nat Lue on Fear of Failure, Fear of Success

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In this week’s episode of The Baggage Reclaim Sessions, I face down the task of sharing a somewhat private struggle — fear of failure, fear of success.

About fear of failure, fear of success

From @natlue Instagram Stories

Some nuggets about help versus support from the episode:

“One of the great myths that a lot of people peddle to themselves is this notion that once you’ve done a little bit of self-work, or once you get into a relationship; or once you have the job you want (or the business/child/house/money/right breasts/waist size or whatever it is) that everything will come together. That you won’t have to do any more work — and that’s just not true.”
“What we want, including me, is to do a little bit of work and be sorted. We don’t want to have lessons all the time. We’re like, ‘Jaysus, what the hell’s going on with this? Why have I got another lesson?”
Everybody has a struggle. Mine is fear of failure, fear of success. Other people I know it’s fertility or not being in the relationship they want. There’s something.
I talk about this sense of being behind schedule and needing to catch up, and how we settle for less than what we need, desire and deserve as a result.
Sometimes we need to talk to our loved ones about our struggles so that they can mirror to us who we really are.
As we move up in our life, our old fears rear their heads in new ways. “New level, new devil” as Denise Duffield-Thomas says.
I talk about how you think stuff like, This doesn’t look how I thought it would look after I worked for it so I must be failing. I must be getting it wrong. I must be no the wrong path. This kind of thinking causes us to go round in circles.
We don’t know how growth looks so sometimes when we’re in the raw, when we’re in the deep, when we’re in the pain is when we’re actually doing the greatest amount of growth. But for us, we think we’re sinking right down to the bottom with rocks tied around our bloody ankles.”
I talk about the murky world of business Facebook groups that have an almost pyramid scheme feel to them.
Sometimes when we listen to our inner voice, and it’s asking us to trust ourselves or to keep going, our rational brain goes, “You’re not a business expert” or “You don’t know about email marketing” or “You don’t know how to get a relationship”. This is us being simplistic with our inner voice or intuition. We then keep turning back to the gurus and disregard innate knowledge that we have from within.
A lot of the time, we want the gratification. We want the pat on the back. At every step. “I would try something and not get an instant result. You’ve just taken one step. Maybe you’ve got to take ten, maybe you’ve got to take twenty. But you want an immediate pat on the back, immediate signs that you’re on the right path.”
Before you beat yourself up for not being perfect, for fucking up, for not being as successful as [whoever you compare yourself to], remember that you are not alone in your struggle or in feeling as you do. You might beat yourself up about relationships. Someone else beats themselves up about their body, or not being as successful as they think they should be, or about not having the 'right' background/family/experiences. The best thing you can do is talk about it and cut yourself some slack.

From @natlue Instagram stories

“Sometimes we want one step to cover off all steps.”

We want certainty. We want to know that if we take this step that we have proof that everything is going to go our way and go according to plan. That’s just not how life works. We’ve got to take a step, any step, however imperfect it might be… and then take another and tweak and listen along the way.”
If your role within your family is to be the one who doesn’t do as well as someone else (or who has to be the high achiever), you will sabotage your growth. You will grapple with conflicting feelings from being over-responsible.
Sometimes my inner critic tells me that I should be setting a better example. I’m not setting an example by being a perfectionist. What kind of example is that going to set?
When people say stuff like ‘Why are you still single? Why aren’t you more successful? Why don’t you have a book deal?’ it feels to us as if they’re looking for the bad smell, the horns and tail, the secret problem. It’s like, ‘You should be able to get it together by society’s standards so, what’s wrong with you?’ This stuff worms its way into your psyche when you’re vulnerable due to going through challenges.
I have reckoned with this silent shame. We all have it. Everybody has something. Business is therapy so you what you won’t deal with in your interpersonal relationships, you’ll deal with at (or through your) work.
We have to be careful of hanging everything on a particular outcome while missing lots of other things along the way.
“Sometimes we want something so badly that it feels like a need, and it because it feels like a need, we start doing things that take us out of alignment. Whereas if we can acknowledge that yeah, we want this stuff, but we’re not about to crucify ourselves in order to get it, then we can actually move towards these things while still trying to enjoy our life and without losing sight of who we are.”
My plan is not the plan. “I’m not supposed to be the forty-year-old celebrated, best-selling author.”

Links mentioned

Episode 40 link
Kisstory
Professor Life
Gay Hendricks – The Big Leap
Giving Up The Role of Being Over-responsible
Podcast episode about being over-responsible
‘Outsideriness’ on Instagram

Next stop

If you enjoyed the show, please share the episode – every little helps. Email someone who you think this show is relevant to or use the share buttons at the top and bottom of this episode.

Subscribe and/or leave a review on iTunes (how-to guide here)–it really helps in growing the show! If you’re new to podcasts, find out more about what they are and how to subscribe with this handy guide.

Have a great weekend!

The post Podcast Ep. 102: On ‘Failing’ (Why Are You Still Single? Why Aren’t You More Successful?) appeared first on Baggage Reclaim with Natalie Lue.

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How to Sell Books: The Introverted Author’s Guide

For years, I didn’t know how I was ever going to sell books. I’m painfully shy and, unfortunately, have a complexion that tends to redden easily. Like lava-covered-tomato red. The idea of calling someone, sometimes even people I know, gets my heart racing. The idea of standing in front of a small group of people and talking is my worst nightmare. And don’t even get me started on going to conferences and the like. Oh, the terror.

The Introverted Author's Guide to How to Sell Books

None of this is really news for writers. “Writer” and “extrovert” don’t often appear in the same sentence. Day-to-day our hermitic proclivities aren’t really a problem. We happily plug away at our keyboards in a dark room somewhere and don’t have to deal with another soul.

Until we want to sell our books.

Selling anything requires talking. To people. About yourself and your work. Yuck.

Luckily, we have the internet, the savior of introverts world-over. There are plenty of ways for the shy to use this handy tool to promote themselves and their work! Wondering how to sell books, even if you’re an introvert and have no interest in selling anything? Look no further.

5 Semi-Social Ways Introverts Can Sell Books

Where should you go? What’s a waste of time? What are the easiest ways to reach the most people? (And please don’t make me talk to anyone in person!)

Here are five sure-fire ways you can sell books if you’re an introvert:

1. Author website

Websites are a must. Think about it: How aggravating is it when you’re looking for a business’s information and all they have is a Facebook page? Or worse, nothing at all? I don’t know about you, but I’m prone to just moving on if that’s the case.

Websites are how people find out more about you, how they connect with you, and how they discover your work. And, no, you don’t have to spend a ton of money to set one up. You can do it yourself, for free or at very little cost. Plus, this is the only way to build an email list so you can directly communicate with, and sell things to, your fans.

It’s almost impossible to figure out how to sell books online without an author website, so creating your site should be your first step.

“Thanks to the internet, there are many ways to sell books without ever talking to someone in person. They all start with an author website.Tweet this
2. Social media

Another must. Sorry. I know a lot of people hate the idea of any form of social media. The thing is, social media is just a form of communication.

Twenty years ago, if you wanted to sell something, you put it in the classifieds, staked cardboard signs at the end of your street, and hung fliers with those phone number tags to pull off. (Please tell me I’m not the only one who remembers these things!)

Now you post on social. Same thing, but you reach a TON more people.

Of course, how much you do on social media depends on what you’re comfortable with and which medium you mesh with. Don’t want to talk? Instagram might be your thing. Mainly want to share things? Go with Facebook. Are you naturally snarky? Twitter’s probably your soulmate.

Wondering how to sell books on social media, especially Twitter? Here are my best tips.

3. Guest blog posts

Guest posting on a blog can be awesome when you’re promoting yourself and/or your work.

Sometimes the blogger will send you a few interview questions and that’s the guest blog. More often than not, you’ll write a short article giving information and plugging your work at the same time. Don’t worry, you have something to say about your preferred genre or writing in general.

Bloggers are always looking for content, so don’t be afraid to get in touch with those you don’t know as well as those you do!

4. Blog tours

These require a bit of work but are worth it. Sometimes a blogger will interview you for the tour, which is a ton of fun (and predominately via email, so it’s introvert-friendly). Sometimes you can develop cover art and banners to dole out for blogger use.

You can also provide free content so the blogger can post a review of your work or even provide an excerpt for their readers. Giveaways are also popular for tours.

It’s really up to you; anything goes as long as the blogger agrees!

Remember: The bloggers are doing you a favor, so make their work as easy as possible and they’ll be more likely to agree to the tour.

5. Your cartel

Unlike selling door-to-door, selling books these days requires a cartel of people who agree to promote you and your work. Ideally, you’d do some version of everything I’ve listed above AND have a plan to send your little army of promotion minions into the world (virtual and real) to promote you. A cartel is active promotion rather than posting something no one will see.

If you want to take your writing seriously, and if you want to sell books, you must have a cartel.

(If you want to learn more about building and utilizing a cartel, check this out. And if you’d like to build your cartel, why not join the Story Cartel Course?)

Figuring out how to sell books is a learned skill just as much as writing is. Don’t go it alone — be sure to find your cartel.

BONUS: Non-internet related sales

Get creative! Look for ways to sell books to your local community as well as strangers on the internet.

I’ve seen authors leave goodie bags at libraries, hang posters, and put bookmarks at store checkouts. People love free stuff. Just make sure the swag, whatever it is, has enough information that the future fan can find your work easily.

(I know this requires talking to librarians and shopkeepers, but that’s not that bad. You can do it! And this is such a unique way to get the word out that it’s worth the minor anxiety!)

How to Sell Books: Don’t Discount the Tried-and-True

To be clear, I’m not saying you’ll never have to talk to another person again if you just use the internet. The previous tips are there to add to your arsenal. I still recommend doing signings, attending conferences, and good old-fashioned hawking from the back of your car.

Just know that you don’t have to rely solely on those icky extroverted things to sell books.

Which of these suggestions have you done to sell your work? Do you have any other suggestions for how to sell books? Let me know in the comments!

PRACTICE

Today I want you to imagine either you or a character you choose is giving a talk or book reading at a library. Think about how you feel, how big the crowd is, whether the jokes land, etc. Add as much description, emotional and otherwise, as possible.

Write for fifteen minutes, then share your writing in the comments. Don’t forget to comment on your fellow writers’ work!

The post How to Sell Books: The Introverted Author’s Guide appeared first on The Write Practice.

books

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Tool Tip: Oracle Eloqua Dynamic Content Subject Lines

Are you leveraging the power of dynamic content today? If the answer is no, be sure to check out Leah Brown’s article Tool Tip: Oracle Eloqua Dynamic Content. But if the answer is yes, I bet you’re using it in your email content – either as the whole email or sections of it. And if so, that’s great! Now I’m going to tell you how to take your dynamic content one step further to up your game in email personalization.

First, the What:

Dynamic content allows you to create pieces of marketing material targeted to specific audiences. This material or content can be placed in Eloqua assets, like an email. The power of dynamic content is in its ability to allow marketers to specifically market to various audiences using the same asset. For example, you can create one email and have a section of copy inside that email that dynamically populates based on the industry field stored on the Contact record using dynamic content rules. This allows you to dynamically target different audiences using only one Eloqua email instead of having to create multiple, unique emails for each different industry. Taking this one step further, once you’ve finished creating your email with dynamic content, you can also create a dynamic content rule for the subject line.

Then, the Why:

Dynamic content can be very powerful in terms of personalization and a significant time saver in asset creation. Once you create the email you also need to create the Campaign. With dynamic content, you can build one email instead of ten for each of your top industries, and you can do the same with Campaigns if you prefer. Imagine cutting down your asset creation from ten emails and ten campaigns to one email and one campaign. Or, as is more likely, if you’re currently building emails and campaigns for two or three of your top industries, you can now do so for ten much more quickly and thus expanding your level of targeting and personalization.

If you’re taking the time to target your email content to various audiences using dynamic content, shouldn’t your subject line be just as targeted? After all, the subject line is the first thing contacts see in their inboxes. And I’m here to tell you how easy that can be. Think of a dynamic content subject line as the cherry on top of your email personalization!

Finally, the How:

tool-tip-oracle-eloqua-dynamic-content-subject-lines-1

 

 

 

 

 

 

 

Using the navigation dropdowns in the top right corner of Eloqua, go to the third icon from the left (shaped like a pencil on paper), hover over ‘Components’ and then click on Dynamic Content. You can also click the hamburger (three horizontal lines) in the top left corner, in the navigation window that opens navigate to ‘Assets’ > ‘Components’ > ‘Dynamic Content’

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Once inside the Dynamic Content, you’ll see a folder structure to find existing content and the ability to create new.

Ideally, if you have already built dynamic content for an email, you would search for or navigate to that existing content in the folder structure and then right click ‘Copy’ – this will save you the time and effort it takes to build the dynamic content rules. Rename your copied rule to indicate that it is for the subject line. Then your only action is to update the content itself by very quickly removing the existing, copied content. If you have HTML email content I’d suggest going into the SRC code and hitting CTRL+A, or Command+A, quickly followed by a CTRL+X, or Command+X, or alternatively you can also do the same in the rich text editor. However, once cleared of the copied content with only your copied rules remaining you can very easily, using the rich text editor, add in your subject lines for each existing rule.

Alternatively, to start a new piece of dynamic content, simply click the “New” button in the top right corner of the screen. A new window will appear, and you can name your asset in the top left corner by double clicking where it says ‘Untitled Dynamic Content.’ You can then begin configuring your rules. Start with the default rule. This will be the defaulted version of content that will be shown to contacts who do not meet the criteria of any other rule that you build.

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Since the default is exactly that, a default, you do not need to create a rule to filter contacts. The rules are configured in the top portion of the screen (notice the default message there for the default rule), however, you’ll still need to create your “content” or in this scenario your default subject line. You can do this directly in the rich text or WYSIWYG editor you see in the bottom portion of the screen.

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To create a new rule, click the plus sign icon located in the right corner of the left column next to where it says, ‘Dynamic Content Rules.’ Create as many rules as you need. Be sure to name each rule with a descriptive name by double-clicking on ‘Rule #.’’ For example, if you are sending specific content based on industry, name each rule one of the industry categories that correspond to the content within.

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Once named, it’s time to build out the rule criteria. Click the plus sign icon in the bottom right corner of the top section of the right column. In the dropdown that pops up, you are able to choose from a variety of data types, including contact field data, custom object record fields, event records, and account fields. Configure the logic based on the filter criteria you would like to use.

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Similar to building a Segment, you can have multiple filter criteria with AND or OR statements that can be grouped together. But remember, when building your rules, Eloqua will process the rules top to bottom so if a contact meets your first rule it will not be run against any of the following rules, or if meeting none will fall to the default — so be sure to build your most specific or most important rules at the top first as you cannot reorder the rules once built.

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Use the same steps as above to create as many different rules needed.

Note: When creating your rules note that the order you build them in is how they are listed on the left side screen. Eloqua runs through these rules in the order that you build them, so start with the most specific or most important rule you have first.

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Once your dynamic content is created, navigate to your draft email and click the Dynamic Content icon on the left-hand side of the screen. Search for the name of your content and drag it into the subject line similar to how you would a field merge. Once there, it will appear in blue. You can still add text or emojis before or after the dynamic content.

Be sure to test or preview the email for each rule built to ensure your dynamic content is working correctly against the contact data. Then, to make the most of your impression in a contact’s inbox, feel free to send your first email with a personalized subject line!

Our team is full of Marketing Geeks. If you find you have an issue, need help with Eloqua, or need a deep dive into your marketing strategy, contact us! We love helping companies take their marketing efforts to the next level.

The post Tool Tip: Oracle Eloqua Dynamic Content Subject Lines appeared first on Relationship One.

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Hubcast 187: All Things Email with HubSpot Academy’s Courtney Sembler

This episode of the Hubcast is brought to you by Needls.

Screen%20Shot%202016-11-30%20at%203.07.01%20PMWe’ve got a special guest co-host today to talk about all things email – HubSpot Academy’s Courtney Sembler.

Courtney is an inbound professor specializing in email marketing and contact management. Tune in to hear more about how Courtney got to where she is, and what she’s been up to lately!


Property of the Week
Sends Since Last Engagement

“The number of marketing emails that have been sent since the last engagement (open or link click). Read more here.”

If you’re using the “Don’t send to contacts with low engagement” feature, HubSpot uses this property to determine low engagement:

“A contact will be categorized as unengaged if they meet one of the following criteria:

Have never opened a marketing email from you and has not opened the last 11 emails you’ve sent them.
Has previously opened a marketing email from you but has not opened the last 16 emails you’ve sent them.”

Use this property to monitor un-engagement, and create lists for re-engagement campaigns.

HubSpot Wishlist: Tools to Manage Email Frequency

“It would be great if HubSpot could create a tool that would allow us to manage email frequency more easily. If we send too many emails to people, they will unsubscribe.

Plus, people want to feel in control of their relationship with us. Maybe they wouldn’t unsubscribe if they could limit emails to once a week/month.

If we could manage email frequency more easily, we could also do more automated emails without the fear of overloading the same people.”

Vote it Up!

This is an interesting one…

(HubSpot’s suggested solution was to add criteria to a smart list that the email send date is before last week.)

This Episode’s Sponsor: Needls.

Needls. determines the perfect target audience for your Facebook and Instagram ads by monitoring social media conversations in real time.

Simply put – Needls. makes it easy for businesses to create, target, and optimize Facebook and Instagram ads.

It’s the most effective way to do it if you don’t have the marketing knowledge required to excel at it – and even if you do have the knowledge, we beat out the vast majority of performance marketers on Facebook with respect to all the key metrics Facebook tracks – conversions, CTR, CPC, CPM, etc.

At only $100/m plus your ads budget, Needls. makes their service attainable for any small business owner looking to grow their business.

See It for Yourself!

Strategy Section: State of Email 2018

How has email changed in recent years? How can companies adjust to how users interact with emails in 2018?

Read: Courtney’s email marketing in 2018 post

Do you see a difference between B2B vs B2C email marketing?

HubSpot Updates
[Now Live] New Email Marketing Certification

A few highlights from the new cert:

Structure
Strategy
Exam

Get the Cert

[New Product] Marketing Hub Starter

Courtney shares her thoughts on what the new Marketing Hub Starter means for both HubSpot Users and for HubSpot as a brand.

Until Next Time

If you’re listening on iTunes – head on over and leave us a review! We love hearing your feedback, so feel free to leave some in the comments, or shoot me an email at cduffy[AT]impactbnd.com!

Until next time, this is Carina Duffy & Courtney Sembler saying to you, go out into the world and do some happy HubSpotting!

Carina Duffy

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How to use Video in your Email Marketing Campaigns

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. In this post, I’ll share some tips and tricks to help you go video—adding the special sauce that can really amp up your nurturing campaigns.Use video in your email campaigns

The Top Question about Video in Email Marketing

A lot of people ask me “Ian, can I stream video playback in an email?”. The answer to this question is sort of. The image below outlines which email clients support video, but as you’ll notice, you have to be careful with this pie chart. Because the two major email clients (Outlook and Gmail) do not support video playback, you have to get a bit creative to give your readers an interactive video experience

(Image courtesy of VideoEmail.com)

(Image courtesy of VideoEmail.com)

That said, here are my 4 tips to work around the playback challenge and incorporate video in your emails:

1. Within your email, include an image from your video and put a “play button” over top of it to mimic the look of a typical video player: With the addition of this pseudo-play button, you’re adding a visual indication that a video is part of your email. When readers are prompted with this “button,” they’ll click the image and be directed to a landing page—or a branded video sharing page—with your video embedded. Using a compelling image to link readers to your video content within email in this way works really well to increase click-through rates.

You can also use a GIF instead of a static image; however, you should make sure to choose an ideal first image for the GIF in case the email client does not support GIFs (darn Outlook), and freezes at the first image.

video image within an email campaign

2. Embed video on your landing page and set it to auto-play: Because you’re technically redirecting folks to a landing page with your video embedded, you’ll want to catch their attention right away and auto-play is a surefire way to do this (it also requires less clicks from your viewers).

3. As a general guideline, your video should be 30-90 seconds for top of funnel campaigns and 1-30 minutes for individuals further down the funnel: Since attention spans will vary depending on a prospect’s progression through the sales funnel, you’ll want to make sure your emails, and the videos within those email campaigns, are highly targeted.

When sending messages to top-of-funnel leads, the associated video should be short and sweet. You can gloss over product details or even skip them entirely—the whole point is to attract new contacts and guide them into the sales funnel.

For prospects you’re targeting who are further along in the funnel, consider including videos to answer questions you know they have about the product, detailed product demos, or personalized videos about how the product solves problems within their industry.

4. Place a call to action during, or at the end of the video that suggests a clear next step for your audience:If you’ve managed to get your readers to become viewers, you’ll definitely want to direct them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video. Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. A form can collect even more details to push into your marketing automation or CRM contact records for future lead nurturing and segmentation. Here’s an example CTA I built for the end of a video:

My video call to action

You can also check out this post for some best practices when it comes to video CTAs, along with a few examples for your inspiration.

Tracking & Measuring your campaign

You can send as many emails as you want, but if you aren’t tracking responses, you won’t know if your videos are effective or not. All email marketing systems can tell you who’s clicked on your email, and which links they clicked within the email – video or otherwise. Tracking beyond this info is where things get more interesting.

If you’re using Vidyard’s all-in-one video marketing platform, you can track not only who watches the video, but how long each individual viewer watched the video and where they dropped off or lost interest. For instance, if Steve watches our home page video, but never returns to our site, it’s safe to assume he was not as engaged with our content as Monica, who watched our Eloqua integration video, visited our blog, and watched more video content on our Viewtopia® hub.

Capture new leads with forwarded emails

If someone really likes your email/video they may forward it to a friend. If their friend’s contact information isn’t stored in your marketing automation or customer relationship management system, you’ll want to make sure there’s some way for this new contact to put up their hand and request more information.

Vidyard offers email gates that can be added before the video plays and customizable calls-to-action that follow the video wherever it’s viewed. Optimizations like these can help you capture lead data anywhere your video goes, and it’s important to have this sort of strategy for capturing information from viewers who want to self-identify as interested prospects.

Easily Creating Video for Email

While recording and sharing video through email hasn’t always been easy, new tools like Vidyard Go Video (formerly ViewedIt) have emerged to allow marketers, support professionals, and salespeople to take advantage of this powerful medium.

Vidyard Go Video is a free Chrome plugin that allows you to record your screen, a specific tab or your camera and then automatically attaches your recording to an email in Gmail or Google Apps. You’ll be able to see who watched the content, how much, and whether they re-watched any portions of the content. Analytics like these provide valuable information for your nurture campaigns, allowing you to target prospects who seem interested in what you have to say. Not to mention that, in addition to being the perfect tool for quickly sharing a video voicemail with a potential customer in your marketing campaigns, Go Video can also be great for putting together a walk-through to answer a support inquiry or sending out a CEO update or internal news to your team.

Oh, the places your video will go!

What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)? Or if they use your video within re-published content? Well, the same functionality will apply. You still get all the data, lead generation, and the built-in calls to action regardless of where your video ends up out on the Internet. This applies to YouTube annotations as well as Vidyard’s calls-to-action.

If you’ve decided to go video in your email campaigns, how’s it working? How are you tracking your success? What’s your average click-through rate when you include videos? Tell me in the comments below – I’d love to hear about what’s working and if you find these tips helpful!

Psst…if you’re interested in learning more about video marketing, you should check out our totally awesome, totally FREE video marketing eCourse! It covers all the basics of video marketing in an easy-to-digest, informative, and—dare we say, even fun—format. We’ve learned a thing or two in our years in the video industry and now we want to empower YOU to succeed with your video marketing strategy. Check it out here!

And that’s not all…discover more tips and 7 other types of videos to use in your video marketing strategy with the Video Marketing Strategy Handbook!

The post How to use Video in your Email Marketing Campaigns appeared first on Vidyard.

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Search_Engine_Ranking_Tool

Search Engine Ranking Tool

The Search Engine Ranking Tool

If you are going to succeed in your online marketing, you’ll need a search engine ranking tool, or more than one. While a simple and appealing website is a good place to start, it won’t bring in any traffic for you unless you are optimizing it well in terms of content, keywords, and backlinks pointing from another website to yours. Any tool that can help you figure out your keywords, where and how often to place them in your site, or where and how to get backlinks, would be useful. Luckily there are many of them out there. The features and goals of each vary greatly as do the prices. Some of these tools are completely free or offer a free trial. Some charge a monthly membership. And others require a one-time payment.

The first search engine ranking tool that you need is one that deals with keyword research. If you’ve been involved in marketing your website for any time at all, you know that you need to write your content to revolve around certain keywords. Keywords are the terms that people are typing in on the Internet to find what you are selling. If you can use these exact same keywords in your website, you are starting off on the right foot. It is extremely easy to find the keywords that people are typing in — and it’s absolutely free. Just go to the Google Adwords Keyword Research Tool and type in a general term for your business to see what comes up. Other keyword research tools include Wordze, Keyword Discovery, and Wordtracker.

You’ll also want a tool that deals with web analytics. Basically, these types of tools give you data so that you can decide which keywords are working for you and which ones aren’t. Just some of these types of tools are Google Analytics, Google Website Optimizer, Microsoft Adcenter Analytics, Piwik, and Site Meter.

Next we get into the SEO software packages that you can put to use on your website. There are too many of these currently available to mention all of them. But some of the most popular include SEOElite, IBP Promoter, Web CEO, Total optimizer Pro, Weblink SEO, Solo SEO, SEO Studio, SEO Toolkit, and SEO Administrator. These software packages can help you put all of the SEO details together so that they flow and interact in a way that moves your sight up in ranking. Many of these tools also provide training about link-building strategies and other SEO aspects.

The last sort of search engine ranking tool falls under the miscellaneous category and includes things such as toolbars and browser extensions. Bookmarking tools might also fall under this category. SEO toolbars make finding information and analyzing it very easy. Just click the button and you are provided with the type of SEO information that you are looking for.