Posts Tagged ‘Squeeze page’

Affiliate_Marketing_In_A_Nutshell_Yes_It’s_That_Simple

Affiliate Marketing In A Nutshell Yes It’s That Simple

One of the easiest, and potentially most lucrative, online business you can get in to is affiliate marketing. If you learn the tricks of the trade and are willing to invest some time to implement what you learn, you can leverage the automation and sheer volume of the internet to make virtually as much money as you want. To help you get started, I’ve compiled a brief overview of the basics. This is by no means the do all end all, but it is enough to get you started. Consider this your affiliate marketing in a nutshell.

The first thing you really have to remember, and I can’t stress this enough, is that even though affiliate marketing is not a difficult online business that doesn’t mean that you won’t need to learn some new skills…you will. It also doesn’t mean that you won’t have to invest any time in your business. One of the most common mistakes people make is that they don’t treat their business as a business. Instead they do a little work here and a little work there and then they wonder why they’re not rich after a month or two. Don’t fall into that trap. Work your business like a business with intensity and consistency and you can be very rich.

1. The first step is to understand that to become an affiliate you need to sign up with a company that offers an affiliate program. It’s free to sign up and you will receive a commission whenever someone buys a product on your website. Most companies will give you a replicated website that will be identical to all the other affiliate websites, the only difference will be your special code in the URL. That will identify you and whenever someone makes a purchase from your site you’ll get a commission.

2. Next you need to know a little bit about internet marketing or IM. This is the process where you drive traffic, visitors, to your website. There are many ways you can do this, some of them are even free. Generally the free methods will take a little longer, but since they are free you don’t have to worry about making any mistakes while you are learning how to do them (they are very easy, but you might still make small mistakes).

The paid methods for driving traffic will usually get traffic more quickly but only after you’ve mastered the techniques which can take quite a bit of time and since you have to pay while you are learning it will also take quite a bit of money. You will definitely have more money going out than coming in at the beginning when you use this method.

3. Convert as many of your visitors into paying customers as you can. There are many elements to this, everything from copywriting to SEO to using an autoresponder. Don’t worry if none of this makes sense, there are plenty of places online where you can learn these skills.

For right now though, you will want to use an autoresponder service. This is a fully automated system that will allow you to pre-program a series of emails. You can add as many emails as you want and you can choose how often they go out. When someone opts into your list (this just means they sign up and give you permission to send them emails) the whole emails series will be sent out automatically.

For example, let’s say that you have 10 emails loaded into your autoresponder and that you’ve got it set up to send out one email every day for 10 days. When someone signs up they will immediately receive the first email. Then every day they will receive another one until they’ve gotten all the way through the series.

When you write your emails make sure that you include valuable information. Don’t make your emails just one sales pitch after another. Instead help them by giving them information that they can use, related to your website topic of course.

I’ve barely scratched the surface with this affiliate marketing in a nutshell report. Just remember that affiliate marketing is easy, don’t let the jargon throw you off. It won’t take you any time to learn all you need to know to be making a lot of money. If you can read and write you can be a very successful affiliate marketer.

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Internet Marketing Video Tutorials – Tips Of Value

As an internet marketer, there are a lot of things you can do with internet marketing video tutorials. You can use them to drive traffic to your website, you can use them to learn new skills and you can use them to provide your email list subscribers with some valuable information. Whether you choose, one or all, of the above don’t ignore this powerful marketing tool.

In order to drive traffic to your site using videos all you have to do is make a good, short video that will have keywords in the title, description and tags of the videos. Once you’ve got the videos ready you can submit them to various online sites that will help you get some great quality traffic to your site.

Once at your site you can use another video to show people why they need to sign up for your email list. Make sure you include bullet points as to what they’ll get when they sign up for your list.

List the benefits of what your email list will provide them with, what specific skills or tools will they have access to if they sign up? Make sure that you make it really enticing so they are more likely to sign up.

There are also many great places you can go to learn new skills yourself. The internet is always changing so it’s important to keep up with all those changes. To do so, you can check out videos from others marketers.

When you start to make your video, there are a few things you need to keep in mind:

1. Keep your video short. It’s important to keep them between 3 -5 minutes in length. Of course this rule is for the driving traffic and email opt in videos and not so much for the tutorials that you provide for your list. Even with those you don’t want them to be too long, but they can be longer than 5 minutes if needed.

If you have a lot of information to cover, you’d be better off just breaking your videos down into smaller segments. It’s just easier for your subscribers to watch that way, since they don’t have to take as much time and it’s easier for them go digest the information you’re presenting.

2. Don’t get carried away with graphics. If you have too much going on you’ll only distract the viewer from your message. Instead use the graphics to drive home your main message. Some simple screen shots or a power point presentation will be enough most of the time.

Make sure that the audio is clear and easy to understand. Don’t stammer and stutter. If you make a mistake go back and do it over again. It’s usually helpful to make an overview or script before you start so you can follow along and make sure that you cover all the important points.

It’s cheap to use internet marketing video tutorials to help gain more knowledge, share some knowledge with others or just help drive some traffic to your site, so why not take advantage of it? Take the time to implement these techniques for yourself.

Proven Tips For Being Successful With Network Marketing

A common concern for business owners is wondering how to attract more customers without spending too much money. E-mail marketing is one solution you should consider using. If you are unfamiliar with this great method of improving your business, read on! The information in this article will get you started.

Keep your emails as personal as they can be. Just like any other marketing, those who get them will buy more from you if they feel like they know you. One way to reach out to your reader would be to include the reason they are receiving the email, if available.

Ensure that your audience is targeted correctly. Encourage your subscribers to invite their friends to join your list too. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. This method will have your list of email subscribers growing exponentially.

TIP! Find out who your audience is and then target their wants and needs. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

Never use the cliche phrases in your marketing. Specifically avoid the “Buy now! [REMOVE] Overbearing sales techniques such as these cause you to come across as a spammer, potentially losing your customers. They are aware that you would like them to purchase your items, so offer them a professional, valuable relationship. Your customers will appreciate you not doing this, and this will increase the odds of them purchasing one of your products.

Proofread your emails before you send them out. It is imperative that your emails be error free. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. Also, if you place links in your email, test them to make sure they work.

Implement different sorts of resources and gain as much knowledge as possible about email marketing. Books are available in libraries and online. There are a lot of classes that you may be able to enroll in to benefit you.

TIP! You should use all types of resources, and learn as much as you possibly can concerning email marketing. You could look for reading material in a library or online.

Experiment with, and evaluate, different email layouts. To make sure it gets the most attention, important information should always be in the top portion of your emails. Vary email formats regularly to determine which ones generate the most sales. When you find one that works, stick to it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.

You need permission from your readers if you’re going to start sending them emails. Anyone who spams in any format will instantly receive a negative reputation. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.

Remember that your email list is meant to increase your business profits. Every email that is sent should entice the readers to want to buy a product or service. Share new product information, coupons, discounts and new promotions with your readers.

Stay consistent. Make certain that your emails consistently utilize your company’s logo and colors. Use a clear and legible font style. After you send out a few emails, people will recognize it and will start to pay attention. Like most other fields of commerce, email marketing relies heavily on building a bond of familiarity between customer and merchant.

TIP! Be consistent with your email layouts. Keep your company’s logo and the colors and style you use the same in every email.

Use a double opt-in procedure that will ensure that your subscribers really desire your emails. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

Keep in mind that major holidays are not the best time to send out important emails. People are often out of their office or on vacation during these times, and so they won’t read your emails. There are, of course, exceptions. Some examples of this are occasion-specific campaigns such as Black Friday specials.

Email promoting is an effect way to run a marketing campaign without spending a fortune. Because it is so reasonable to do, it makes sense to utilize e-mail marketing. Take this advice to heart in order to obtain impressive outcomes.

Don’t spam your customer base; get permission to send emails. If you’re sending out emails that are considered as spam, people may not take you very serious. Many customer are put off by receiving spam and it may hamper your relationship with your customer.

These days, everyone wants to know about the world of email marketing

emails, but not everyone knows where to turn for the right information. This article, luckily, is exactly what you need for that. It is up to you to apply the ideas you have reviewed.

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Why Do You Need A Squeeze Page

A squeeze page, also called a landing page, lead capture page or power page, has one goal–to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

Get Educated On Some Valuable E-mail Marketing Strategies

Using an e-mail marketing strategy is a method that hasn’t gotten old. It is true that email solicitation is one of the earliest forms of Internet marketing, but it is far from passe. Email promoting is constantly evolving through the use of fresh techniques and strategies to improve its effectiveness. Use the ideas below to see how you can use email for yourself.

Make all emails as personal as you possible. As with all other marketing techniques, customers usually do more business with those they feel a connection with. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.

Target your audience. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. Always include some sort of subscribe link in the body of your email. This will make it easier for your readers to refer the link along to other people. Your subscriber base will grow by itself.

TIP! Get your audience to help you expand. When you have a substantial number of readers, brainstorm ways to have them sign up friends.

Try different email formats until you find what works best for you and your readers. To make sure it gets the most attention, important information should always be in the top portion of your emails. Though, it’s important to try our various styles to see which types have the best response. Then, when you figure out what works for you, you want to use it to your advantage. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.

Put information that is useful in your emails and avoid only including information to make a sale. Your subscribers should have access to exclusive content before everyone else. In addition, include an exclusive offer for your products. Build rapport with your customers by sending holiday emails or birthday emails, not just emails at times you want business.

Sending an email to your list more than once every seven days is a bad idea. Your customers are likely busy people who receive several messages every day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.

If you intend to undertake an email marketing campaign, it is important that you have permission from those that you intend to email, and that means each and every person who’s address you intend to utilize. If you don’t, clients may leave or complain about your spamming.

TIP! When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.

You should avoid sending mass emails during holidays. People are off doing things rather than sitting at their computer reading emails. There are exceptions, of course. For example, an email about your Black Friday deals.

Branding is a concept that you must incorporate into even your email promoting messages. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will allow people to recognize your emails more easily.

Having an unsubscribe link where it can be clearly seen is a great idea. Do not forget to provide a link to unsubscribe and make sure it is obvious. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.

Marketing emails that are important should not be sent out close to major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are times, however, when this may not be true. These could include Black Friday emails or emails related to other specific events.

TIP! Keep in mind that major holidays are not the best time to send out important emails. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails.

Give your customers a reason to answer the call to action in your email message. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.

You should always have permission before sending out unsolicited emails to people. If you do not do this, people will view you as a spammer and will simply delete all your emails or possibly unsubscribe from your site. If unsolicited mass emailing is part of your regular routine, you may find your business is in danger of accusations of spam.

Email Addresses

Do not depend upon graphics-heavy emails in your campaign. Many email readers block graphics, causing some people to miss the information which is not available in text format. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

TIP! Don’t use too many graphics in email marketing materials. Many email programs will block out graphics, making it a waste of time to utilize them.

You should make sure you are adding correct email addresses to your list. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. This just wastes your precious time!

Never send emails that do not provide a high level of value to your customers. Avoid blatant sales ads as they can be insulting and might only serve to annoy your customers. Attempt to make sure that each and every email you send out contains unique discounts, offers, coupons, or just useful and enlightening knowledge.

Ensure that you offer a simple way out for those who wish to unsubscribe or opt out of your mailings. Even though sending emails is basically free, they can still take money out of your pocket. Being considered a spammer is very bad for business, and you can be blacklisted from certain websites.

You email marketing program will be more effective if you offer your customers many options. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have. Giving your customers more control over the process will make them more comfortable.

TIP! Email marketing can be made more effective by giving your customers options. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information.

You can get lists of people interested in emails by offering a subscription option on your website. You can garner some enthusiastic, entirely voluntary subscribers simply by making the option to sign up prominently available on your website.

Always test out how your email messages will show up on a lot of different electronic platforms. After you’ve deemed a particular design perfect, see how it looks in all major browsers, operating systems, and email clients. A message in Hotmail may look entirely different from a message opened in Gmail.

Email is still a very useful marketing tool. If you implement the strategies from this article into your email promoting campaign and keep your eyes open for other ways to improve your marketing efforts, you may enjoy many more years of life from this simple way of reaching customers.

Get an object lesson in how not to run an email campaign by deliberately burying yourself in spam. Make an email account, display it around the Internet, and look at the spam come in. See what’s wrong with these emails and make sure you don’t make the same mistakes. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.

This information served as a great tutorial regarding email marketing

emails. This article has so much information, you’ll be ready to move forward with confidence. Apply the data that you take in from this article to real life.

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Basic Elements Of A Good Squeeze Page Template

A squeeze page template is what you, as a marketer, will use to build your ever-important list. If you’ve been in internet marketing for any time at all, you know that having a list is extremely important because it allows you to build and maintain a relationship with your customers and potential customers. The squeeze page concept is very simple. You offer your target market something in return for their contact information. So, in other words, if a visitor gives you his or her name and email address, you will give him or her a free sample of your product, a free informational guide, some free training, a free consultation, or whatever is important enough for him or her to offer up his or her contact details.

A good squeeze page template will have four basic elements. Keep in mind that these make up just the framework of the page, and the details must be filled in within each section.

The Heading. The heading is like a title on your squeeze page. The best converting squeeze pages use headings that are some shade of red, like brick red or bright red. The heading should be larger than the rest of the text on your page, and it should be compelling. It has been estimated that most people will make a decision about whether to put in their contact details within 8 seconds of accessing your page so you’ll need to say something that grabs your intended readers’ attention very quickly. The heading can be preceded by a pre-heading–a couple of words of introduction to the heading, in smaller print and in black–and followed by a sub-heading, which will also be smaller and in black.

Bullet points: After a short introduction which explains what you are offering, you’ll want to list the benefits of whatever it is you are offering your visitor. These are not features of your product or service, but the benefits that your visitor will receive when he or she has the product. So, for example, you don’t want to write about a super-fast softward, but instead, about how much time the software will save your visitor.

Testimonials. Some may argue that these are not as important on a squeeze page as they are on a sales page, but having at least one can really add credibility to you and what you are offering.

Opt-In Form. Of course, a squeeze page is not a squeeze page if you don’t have a form that your visitors can fill out. You’ll need to get the code for your form from your auto-responder. You can also consider adding a little text below your form that states how you will respect the privacy of the contact details you capture on your form, and that the information will not be passed on to any third parties. Finally, your entire squeeze page template should be visible on your screen without you having to scroll down.

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How To Create A Video Squeeze Page

A video squeeze page is a great way to start building relationships with your customers and potential customers right from the get-go, even before they enter in their contact details. While a standard text squeeze page with a compelling headline will work just fine if done correctly, a video is sure to draw your visitors in before they even start to read your page.

The video that you add to your squeeze page can be a demonstration of your product or service, or it can be a welcome from you, yourself, or maybe even a testimonial from someone else. It is generally recommended that a person appear in the video because the customer then gets a feel for who he or she is dealing with, rather than just the product or service that he or she considering handing over his or her contact details for.

Making a video that influences your audience to do what you would like does require some thought and effort, and possibly a little bit of training. The actual video creation itself involves conceiving the idea, shooting the video with professional equipment, editing, and text that will enhance the video. Now, if you are just starting out, you can very easily use a video squeeze page template, or you can hire someone to help you do a more customized, professional job. Keep in mind that experienced squeeze page designers will be able to tell you right away what works and what doesn’t, therefore saving you a great deal of time.

It’s also important to note that your page should be search engine optimized correctly with the right keywords and keyword phrases. You can also do this or learn how to do it on your own, but again, a professional can really help you out with this aspect of your squeeze page as well in terms of saving you time and effort.

As with text squeeze pages, this video type of squeeze page will have four main elements: a compelling headline (along with a pre-header and a sub-header if you decide to do it that way), bullet points explaining the benefits of what you are offering, testimonials (optional), and the opt-in form. Your page should be simple and uncluttered, and it should be very obvious what you want the visitor to do. Often squeeze pages will have arrows pointing to the opt-in form, for example. And your call to action should be in the video as well.

If you aren’t ready to invest in a professional designer, you can go for the many video squeeze page templates that are available today online. You’ll be able to find hundreds of these by doing a serach on Google. In most cases, there is space provided for the video on the left, with the opt-in form on the right. Just embed the video, change and add the text as needed, and you are off to a good start with your new squeeze page.

Making Email Marketing Work For You: Strategies For Success

Make the presentation of your products informative and attractive. It will make consumers more likely to buy from you. Is it really so simple? Definitely! If you make a campaign focused on marketing that meet these requirements, you will see your profits increase. This guide will give you the advice that you need, so make sure to read on!

Pick an audience to target. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. This can help you grow your readers organically.

Pick an audience to target. Once you have a few readers, think of ways to encourage them to sign their friends up. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. Your customer base will grow easily and effectively.

TIP! Know the audience you are targeting. After you get a small list going, go a step further and find ways to get them to invite their friends on board.

Limit your message to one clear one per email. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Focus on one topic per email and go straight to the point. In the end, your customers will be thankful for being given the information in a concise and organized manner.

Make sure that email formats are tested. Put your important information and any new offers near the beginning of your messages. Try using various formats to figure out which of them gets more responses. When you find your formula for success, stick with it. This will help build consistency into your e-mail marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.

Consistency is important. Use your logo and a standard color scheme in each email you send. The font you select should be easy to read. After sending a few messages, individuals will recognize your email in their box and they will pay attention. It’s important for any business to have familiarity. The same holds true for marketing via email.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

TIP! Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

Clearly posting an unsubscribe link is recommended. Make it easy to find so that people feel comfortable about receiving your emails. You never want your readers to feel as if they don’t have a choice in receiving your emails.

You should focus your email promoting efforts on your most promising customers. While uniformity and persistence is key, it will be wasted if it is not sent to the right group of consumers. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.

Make sure that every email address is correct. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them. It is simply a waste of time.

Before sending your email, take a step back and proofread it. Sending an email with typos or incorrect information is bad for your image. You should also test the email’s layout to make sure everything shows up correctly. Click on every link in the email to make sure each functions as expected.

TIP! Proofread everything you send out through email. It is imperative that your emails be error free.

Be sure to create a visible unsubscribe link. Email messages do take time to delete if people don’t want them and they may not appreciate having to do that. By being seen as a spammer, your company could end up taking a hit in the overall business department, and other sites could start blacklisting and blocking you.

Remember, as you develop marketing via email campaigns, you are working towards building a solid reputation. Do not be cheap when it comes to email quality, be careful to target the right customers for your business, and stay away from any tactics that could be considered misleading. Never forget that every action you take effects your company’s reputation.

Getting the visitors who come to your website to sign up for your mailing lists is an excellent way to build up your subscription list. Have a readily visible link on your site for people to request your email updates.

Include special offers and promotions available only to recipients of your emails. This technique encourages customers to open your messages and will increase referrals to their contacts. Consider giving even greater discounts to those readers who do refer new customers.

TIP! Utilize special promotions and discounts as a way to make customers feel excited about getting emails from you. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well.

Test how your email messages look in different platforms. Make sure you try viewing your email with different browsers, email clients or devices. Messages can look differently through different email providers.

Right on the subscription form, tell your new subscribers about the emails they can expect you to send them. Let these people know which kinds of emails they’ll get and the frequency that they’ll get them. This will help newer subscribers be aware of your frequency and content.

Make sure all of the marketing emails you send are short. Make them as direct as you can. This will show you have respect for the subscribers’ time. Readers will probably read the whole message, if it is direct and short. Although your most important information should be at the top of the email, there are always important links and content near the end as well.

Experiment with, and evaluate, different email layouts. Include important details and the latest information right at the beginning of your emails. You must try different types of formats in order to determine which gives you lots of response. When you find a format that is effective, stick with it. This can help your consumers know what they can expect from your messages and where to find information they need.

TIP! Test different formats for your email. Put your important information and any new offers near the beginning of your messages.

Now that you have an understanding of how to utilize marketing with email effectively, you should focus on creating an appealing layout and compelling content. Think about what you would like to view if you had an interest in the products that you’re selling. Market to yourself. You might be surprised by how well this can work in a short amount of time.

A lot of people wish to figure out email marketing

emails, but have a little trouble fully understanding them. This article definitely has the wisdom that you seek. All you need to do now is put it into action.

What Content Marketers Need to Know About Email Newsletters

A regular email newsletter is one of the best ways to consistently get your content in front of the right people. After all, email acts as a direct line to your audience and makes it easy to update your audience about valuable content. That’s why 83% of B2B marketers use email newsletters for content marketing, according to Content Marketing Institute.

The challenge? It’s hard to create newsletters that compel your subscribers to open, read, and engage with your brand. Your audience likely receives many email messages, so it’s important that you’re delivering valuable content that speaks to their needs and desires.

If you’re a content marketer looking to improve how you use email newsletters in your strategy, we’re here with advice. Let’s cover a few simple ways to keep your subscribers interested and engaged so that you can stay focused on creating amazing content.

Here’s what you need to know:

Personalization boosts email open rates

You can increase your email open rates by 50% simply by putting your subscriber’s name into a subject line. More opens mean more eyes on your newsletter, which will ultimately drive more engagement with your content, ultimately leading to more traffic to your website.

With most email service providers, this is very straightforward. First, make sure your signup form collects at least a first name field. Then, use a tag when building your subject line to automatically pull in the subscriber’s first name. Make sure you also use a fallback in case you’re missing anyone’s name from your records.

Of course, there are many more ways to personalize an email (we cover a few ideas in this guide). But simple personalization—like adding a first name—is a great way to get started.

The right send cadence can prevent unsubscribes

Studies show that as many as 67% of your unsubscribes come from recipients that are getting too many emails. As a content marketer with a lot to share, you need to address how often you send emails if your content marketing strategy is going to succeed.

Once you realize the importance of developing the right send cadence, the next step is to determine what the timing should be for your own audience. You might be inclined to jump over to Google in the middle of reading this and search, “how often to send email newsletters.”

Well, despite trying their hardest to give you an answer, no blogs or guides have the right solution for your specific business. However, you can work to figure out the right send cadence for your unique audience.

Send cadence should be based on your audience

No one knows your audience like you do, so no one can understand your audience like you can. Don’t take so-called “best practices” as the be-all and end-all. Instead, test for yourself and see how your audience responds.

This is where your email service provider reporting can provide the insights you need to optimize your newsletter send cadence.

Start with a lengthier timeframe, like a monthly newsletter. Run this a few times to get a baseline for how your audience responds. Track not just open rates, but also click-through rates to see how your audience is engaging with your content.

As you track your audience engagement, you can begin to ramp up your newsletter frequency. Keep your eyes peeled for a decrease in engagement—whenever you begin to see a dip, this is likely the send threshold your newsletter frequency should stay under.

Rolling Stone uses a weekly cadence for their email newsletter, showing relevant events that are coming up.

Newsletter creation should be quick and easy

The crux of your content marketing strategy should hinge on your content. This means you should use whatever means possible to make your newsletter creation quick and easy.

Over 68% of content marketers spend over a week creating a single email. That time adds up fast. So what else do you need to know about email newsletters? How to save time while still creating impactful and relevant messages.

Use a template
Using a template makes email creation faster and easier. There are plenty of resources out there to help you make your template look great and follow principles your subscribers are looking for. The biggest way to make your content email stand out will be to use quality images and compelling copy.Resy uses a very simple single-column template with a beautiful full-width photo. Their copy sits very plainly and easily below the captivating image.


Use a drag-and-drop editor
An email’s design is what catches your reader’s eye and encourages them to interact with your content. A thoughtfully designed email can help your audience look where you want them to, drawing them toward the content they’re interested in. With the right tools, designing an email newsletter can be pretty easy. And that’s important since you’re striving to make great looking newsletters quickly and efficiently. Campaign Monitor helps you make beautiful emails that elevate your brand and highlight your content. With its drag-and-drop editor, you can easily move different elements in and out of your newsletter, putting your email together in minutes. Cut your design time without losing quality.
Use great photos
With so many quality stock photo repositories, finding great photos to showcase your content shouldn’t be difficult. Make sure they’re consistent with what you’re communicating and inline with your content headlines.If you’re already using images in your work, resize or rework the hero images from your content to tie into your content emails. This is a great way to keep those consistent and save some time in the process.
Use strong, compelling copy
Your copy should entice your readers to view your content. Don’t give away the entire piece in your headline or teaser, but provide enough information to lead your subscriber to click the link. This email from parkrun takes advantage of participant stories as a piece of their content marketing strategy. They use a quick bio sentence to create intrigue and provoke interest in the rest of the story, compelling subscribers to engage and learn more.

Wrap up

Email newsletters can—and should be— a powerful component of your content marketing strategy. Don’t forget that you hold the key to your email success. Find the right tools to keep you moving through email creation efficiently and effectively, leaning on reporting along the way to keep your subscribers engaged.

Ready to ramp up your email newsletter conversions? Don’t miss our take on The Anatomy of a High-Converting Newsletter.

The post What Content Marketers Need to Know About Email Newsletters appeared first on Campaign Monitor.

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