Email has changed quite a bit since AWeber sent its first automated message 20 years ago!
And as email marketing changes, the tools we use every day to create and send must change as well.
In continuing our mission to help creators, entrepreneurs, and small businesses connect with their audience in remarkable ways, we set out (with your help) to construct a better email builder.
Introducing your new email builder
Create modern, sleek emails faster than ever with the new Email Builder from AWeber.
We asked users what they needed from an email builder. Our goal was simple: Develop an email-building experience that’s fast, intuitive, clean, and easy-to-use for our customers. You don’t need to know a lick of code, or be a graphic designer to send emails that look great on any device.
Awesome new features and layouts
We did more than simply apply a “fresh coat of paint.” This new email builder is faster, smoother, and has a few new features.
The biggest change you’ll notice is the reconstruction of the canvas to match the three-column layout found in our automation platform, Campaigns.
You’ll also feel the difference when dragging and dropping elements into your email templates, and when reordering elements within the email. The experience of building an email is now more fluid and flexible.
Customize your preheader text
The most requested new feature is the ability to customize your preheader text!
The preheader text is the snippet of preview text that appears next to your subject line. It’ll look different on mobile devices and desktop clients.
Customizing your pre-header text is a great way to encourage subscribers to open your messages.
Pro-tip: This field even accepts personalization snippets, so you can include your subscriber’s first name in the preheader text if you’ve collected it.
Improved “Share This” element
We’ve also revamped our “Share This” element, which allows your subscribers to share an archive link or custom link from your email to their social channels. Inviting your subscribers to share your email content is a great way to grow your list.
We’ve made it easier to adjust the style and size of your social sharing buttons.
Flexible new email layouts
With the rollout of the new builder, we’re also releasing 8 new email templates called layouts.
These layouts are a set of modern, unbranded email templates. Just add your own brand logo and colors. Save each customized layout as a new template for every occasion –– like announcements, personal letters, product reveals, etc.
Start building awesome emails today
With your new Drag & Drop Email Builder and sleek layouts, you’re now equipped to create modern emails in minutes.
Start using it today! Simply log in to your AWeber account and check it out.
On August 1, the new builder will become the default drag and drop email builder in AWeber, replacing our old version. We invite you to take this opportunity to use the builder with your own emails and give us valuable feedback to make any necessary improvements. Just click the “Share Feedback” button when viewing the new builder and let us know.
Let us know what we can improve so we can continue to build the tools you need to connect with your audience.
Haven’t tried AWeber yet? Get to it!
Access our brand new email builder, easy-to-use automation platform, hosted web-forms, and more with a free 30-day trial!
Read more: blog.aweber.com